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The Reason Some African Artistes Rarely Break Into The Nigerian Music Market. - Music/Radio - Nairaland

Nairaland Forum / Entertainment / Music/Radio / The Reason Some African Artistes Rarely Break Into The Nigerian Music Market. (1033 Views)

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The Reason Some African Artistes Rarely Break Into The Nigerian Music Market. by jiggaz(m): 1:16pm On Jan 07, 2013
I have been thinking lately why dis is so.. I mean there are some songs by some African Acts that will be ruling airwaves across Africa but we dont even hear of them here in Nigeria & the farthest they can come to West Africa will be Ghana. I know Sarkodie was able to break into the market likewise Cabo Snoop & a few others but dat is it. One example is Nameless from Kenya, he released a Hit single in Kenya called Sinzia in 2005/06. D song was very big in East Africa, Central Africa & some parts of Southern Africa but lo and behold it didnt even smell the shores of Nigeria. Another example is d rampaging girl-band ''Blu 3'' from Uganda. These girls burst onto the African music scene in 2004 with their Hit single ''Hitaji'' which ruled airwaves in East Africa, Central Africa & Southern Africa. Though some Nigerian radio stations played the song, it didnt record any commercial success like it did in other African countries. They released another song in 2009 ''Where You Are'' ft Radio & Weasle & it was a massive hit across Africa, it was also number 2 on MTV Base African charts for weeks. It was even played on MTV Europe. The farthest they broke into West Africa was Ghana but never Nigeria. There are other Hit songs by artistes from East Africa that recorded so much success around Africa but they did not make any impact in Nigeria. Hit songs like Gold Digger by Jackie Chandiru from Uganda, Siamini by TID from Tanzania, Lookie Lookie by Stella Mwangi frm Kenya & One and Only by Navio frm Uganda etc.... I happen to know about these songs cos i'm someone that loves good music no matter its origin & i research very well too. Language is neva a barrier to me. So my question is ''What do u think is limiting these good African artistes from breaking into the lucrative Nigerian music market''? Is it language barrier, finances or what? From what i discovered, artistes from East African countries & Africa in general believes dat to break into Mainstream Music in Africa, u have to conquer Nigeria first which is true... So nairalanders, spill ur opinions. Its all welcomed.
Re: The Reason Some African Artistes Rarely Break Into The Nigerian Music Market. by jiggaz(m): 1:33pm On Jan 17, 2013
@Mikuz...... Abeg make una release 2 of my recent topics... I dunno why u go guys are hiding it.

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