BBC World News, the corporation’s 24-hour global news channel, began broadcasting from New Broadcasting House on Monday, with an on-screen rebrand and relaunched schedule aiming for higher quality production values.

It will be the first of the BBC’s news channels to air from New Broadcasting House, the corporation’s central London headquarters extensively refurbished at a cost of £1bn, and will feature new presenters including Jon Sopel in a new show and Afghanistan-born Australian Yalda Hakim.

The relaunch includes an on air rebrand, giving the channel a bright new look and a tighter focus on daily news and specific regions. The strategy behind the revamp is to improve the quality and range of output, as well as win new viewers for BBC World News, which reaches an estimated weekly global audience of 239 million and has around 3 million Facebook followers.

The aim is for the higher-quality programming on the channel to attract more viewers, particularly those attractive to upmarket advertisers and sponsors.

Discover a world of news in one place. The World’s Newsroom is where we’ll be creating our most innovative multi-platform content yet and bringing stories to life like never before.

CHECK OUT ALL OF THE EXCLUSIVE IMAGES HERE:>>> http://talkmedianigeria.com/2013/01/15/exclusively-go-behind-the-scenes-the-bbc-world-news-1bn-london-headquarters/

Good for them but they wont still beat CNN