For me, this is what I feel:

Glo should know that their ambassadorial programme, whereby they pay out millions of Naira to those they call celebrities for them to endorse their telecoms services neither increases their subscriber base nor reduces it, and therefore, the project is a huge waste.

Would you buy a Glo line, just because you saw, for example, Emeka Ike, on a Glo product ads? If the answer is no, then Glo ambassadorial programme is laughable, wasteful and senseless.

Glo Mobile wasting money in the name of an ambassadorial project, paying millions of Naira to who they call celebrities. If celebrity endorsement works, I don't think it is applicable to a service such as telecoms, whereby important factors that determine your network of choice include, costs, coverage, freebies, friends' network, etc. Celebrity endorsement works best in fashion and fashion-related stuffs.

You just invite people, pay them millions of Naira, and then they endorse your brand name. If they endorse your service, would it make you gain more subscribers or make existing subscribers buy more recharge cards, or what? Certain things are just foolish and wasteful.

What do you think?