Mocality has achieved some incredible things over the last four years, and has touched the lives of many people in Africa, but alas, all good things must come to an end.

All of the Mocality Kenya and Mocality Nigeria operations will be closed on the 28th February 2013.

We would like to thank all of our Customers and Business owners for your patronage and support over this time. We would also like to thank all of our Agents, Suppliers, Staff and die hard Fans for your enthusiasm, drive and dedication that made Mocality into what it was.


Business Owners:

Please log into the system between now and the 28th to retrieve any data that you may require from the system, as the system will no longer be available after the 28th February 2013. All paid for services that should have been rendered after that date (including advertising space and the like), will be refunded in full, and you will be contacted about that refund individually if it applies to you.


Deals Customers that have purchased from us:

Of course, the fact that our site and related services is shutting down does not affect any coupons you may have purchased via our site. Coupons remain valid until they either expire or are redeemed in full by you at the relevant merchant. However, please log into the system between now and the 28th to retrieve any coupons or information that you may need as Mocality Deals will not be available after the 28th February 2013.
If you are due a refund for any reason, you will be contacted individually to facilitate that refund.

Please direct any queries to support@mocality.com.ng
Goodbye & THANK YOU

FROM TEAM MOCALITY

Seun: I think the market may have been too small to support their cost structure. "Overhead walks on two legs".

Dual Core: It wasn't built with just the passion, it was built with people's funding.

When something is built with passion, it takes time to watch it grow and you don't mind if it doesn't start making you any real money in the first 2-3 years. On the other hand when something is built with funding, the aim is profit from the start. So when you can't realize that aim you come under pressure from those funding your project to kill the business as they don't see any profits coming in.

bigx: The Business model they are all copying, Groupon is not a viable one, so they'd all just go the same way with it

naijacutee:

As a web company with a limited physical presence (if I presume correctly), how can their overheads in a country where the cost of living is relatively low, possibly swallow up their strategy? I still don't get it.

naijacutee:

But Dealdey is copying Groupon too... are they at risk?

Tinyemeka: .

Bottomline: They didn't do sufficient advertising.

naijacutee:
Do you really think internet penetration is the problem? If so, how are sites like Jumia, Konga and Dealdey able to survive if this is the issue? How is @Gidi-Traffic able to gain such great recognition time and time again?

Brand_new:
I think Dual core gave a more implicit explanation.
The said coy spends a sh*t load on advertising and they target the wrong medium. Imagine spending millions of Naira Advertising on Lag buses. How many Nigerians would have the time to respond to such ad's in a country where internet accessibility is still very poor.

They probably would have done better if they did most of their advertising online.
Maybe sensitisation programs and workshops would have done them a little more good just the way GNBO did theirs.
I think the company shot themselves in the foot by adopting a wrong business strategy eventhough their business model is still very viable.

Brand_new:
I think Dual core gave a more implicit explanation.
The said coy spends a sh*t load on advertising and they target the wrong medium. Imagine spending millions of Naira Advertising on Lag buses. How many Nigerians would have the time to respond to such ad's in a country where internet accessibility is still very poor.

They probably would have done better if they did most of their advertising online.
Maybe sensitisation programs and workshops would have done them a little more good just the way GNBO did theirs.
I think the company shot themselves in the foot by adopting a wrong business strategy eventhough their business model is still very viable.

naijacutee: Yes, I got an an e-mail stating that as well.



Do you really think internet penetration is the problem? If so, how are sites like Jumia, Konga and Dealdey able to survive if this is the issue? How is @Gidi-Traffic able to gain such great recognition time and time again?