Famous fashion designer, Marc Jacobs has designed the new limited edition of Diet Coke Cans.. Talk about drinking in Style.
The edition gives tribute to Female power showcasing women of the nineties, eighties and earlier.

As part of Diet Coke's 30th anniversary dubbed ""Sparkling Together for 30 Years."", Marc Jacobs was named Creative Director of the brand this year.

See photo http://www.chinilive.com/2013/02/diet-coke-by-marc-jacobs.html

Great concept in collaboration and style. Reminds me of the Blackberry porsche. I hear it was initially limited edition for porsche automobiles customers then Blackberry decided to make it commercial when customers started demanding for it.
Not so sure this will be applicable to beverage drinks though but it's America and anythings is possible.

You are quite right!