Let us start this discussion with a brief detail of what a typical search engine does and now merge that with what we traditionally understand as marketing.

SEARCH ENGINE

A search engine to my best of knowledge is a website application or online software or a computer program that does a specific query of a word or sentence and returns a list of documents or files in which they were found.

A very good example will be the normal search program on your personal computer, the same way the program runs on your computer to search for a file that is correlated with the words you typed (search words) is the same process an online search engine works, the only difference is that it is not restricted to one source (in your case your personal computer).

A search engine queries the World Wide Web for information and majorly the documents it list are web pages that are found with the normal density of the searched keyword in them.

This innovation as brought about new opportunities for businesses when online search engines became popular in the early 90's starting from the days of ALTAVISTA, OVERTURE, etc.

Marketing

Marketing is part and parcel of any business life and it all encompasses the four vital P’s that is the Product, the Place, the price and finally the Promotion. As stated in the beginning of this article I started off by taking a quote from Wikipedia about the definition of "internet marketing", this is the section that will bring light to its close relationship with marketing.

The last P in marketing which is promotion easily defines itself, the list below show case a list of common internet marketing services branch;

1.) Internet marketing

a) Search engine optimization

b) Social media marketing

c) Email marketing

d) Referral marketing

e) Content marketing

f) Native advertising

2.) Search engine marketing

a) Pay per click

b) Cost per impression

c) Search analytics

d) Web analytics

3.) Display advertising

a) Contextual advertising

b) Behavioral targeting

4.) Affiliate marketing

a) Cost per action

b) Revenue sharing

5.) Mobile advertising



Now how search marketing became a part of search engine is what we are going to explain in this paragraph.

Search engine marketing came to light when search engine giants "GOOGLE" made an hallmark approach to how relevant the results of searched queries were done to give a more accurate list of websites, Search marketing also allowed us to get more data to how a certain keyword is being searched, which search terms are trending and which region searches a particular keyword the most, all this technology is best associated with GOOGLE with their search engine products like the Google Keyword Tool, Google Trend and Google Analytics, among other Google's webmaster products all designed to help build a better seo marketing that is suitable for your particular seo business.



Take this as an advice and seek a search engine specialist to perform a sound seo optimization on your business website today! Gone are does days that a website was commonly used as an online reference or showcase your business inventory or profile, now a web site is now incorporated as part of most giant corporation marketing departments, for branding, sales, and engagement.