Last year,Trace Urban faced allegations of strifling Naija music's percieved domination in Africa in order to favour South African music.

If you'd recall about a decade ago SA's music industry dominated Africa before Nigerians took over.

Trace Urban entered the Nigerian market with the fraudulent claim of promoting Naija music internationally. However what they did was simply come in, embrace and milk established Naija acts like Psquare,Iceprince,Davido,Dbanj etc...but they shut doors to many upcoming Naija acts.

Whereas in South Africa,Trace aggressively embraces both established and upcoming SA acts using their Africa 10 charts to hype them.

Here's a list of some Naija hit songs that Trace refused to (or hardly) broadcast.
-Burna boy,run my race
-Phyno,Olamide, ghost mode
-Ill bliss, anamachikwanu
-Chidinma, emi ni baller
-Sean Tizzle, sholee
- Jesse Jagz,redemption
- Sheyi Shay, irawo,loving ur way
- Olamide,duro soke
The list is quite long.

As for Ill bliss,in 2012 when Trace urban rejected his Anamachikwanu video (calling it poor quality) he vowed never to send music videos to Trace Urban.

Trace Urban also prefers Nigerian music videos shot in SA...it's a silent yardstick for having ur video aired on their channel.

Thank God for MTVbase though!

I kind of found that channel boring to watch cos i never see any Naija tune on it. I doubt they get as much views as lets say Sound City or MTV Base.

This should be on the front page.

Here's some background.

This was the OP's first thread on this issue. https://www.nairaland.com/1080264/mtv-base-trace-urban-conspire

Here's Trace Urban's response.
https://m.facebook.com/notes/trace-nigeria/trace-responds-to-the-article-trace-urbanmtv-bases-and-south-africas-conspiracy-/543257792357820

Here's the OP's reply to Trace Urban's response https://www.nairaland.com/1085193/blogger-replies-trace-urban-mocks

Nigerian music will be the winner

I just watched illbliss' "I am sorry" there. So I dont know whatchu tawking about.

#Team_Soundcity

Front page Plzzzzzz!!!