Apple has the strongest loyal fanbase connected to its ecosystem and Samsung has desperately been trying to develop such enviable heights, but it is Sony who has wowed consumers with it cloud based served called PlayStation Now. Announced at the CES 2014 yesterday in Las Vagas, the game-streaming service will allow people play their games across a plethora of Sony devices. The PlayStation 4, PlayStation 3 and the PlayStation Vita will kick-start the service while Sony’s line of Bravia TV’s will also support the service, making your living room in the cloud, at the core of an Sony’s entertainment universe.

The company wants to offer “a single source of entertainment that’s less complicated and more accessible than ever before,” said CEO Kazuo Hirai.

Evidently, Sony has taken the giant steps to unify its cluttered product and services, the PlayStation Now will be the ultimate service that seamlessly integrates Sony’s entire portfolio in one click. In 2012, Sony acquired Gaikai for US$380 million, signaling its intention to play a major role in cloud based services. Gaikai is a specialist cloud technology firm whose technology has been evolved to make the PlayStation Now a reality.

Sony’s cloud service will not be a closed ecosystem as there will be room for expansion in future, allowing non-Sony devices to interact. Users would be able to play full games via internet streaming. If you are so excited about this service, Sony says there would be a limited beta test in the U.S at the end of January. The full service should be available also in the U.S only sometime in the summer of 2014. [Continue Reading]