I am not sure of who was /is in charge of the branding at Zain but one thing for sure is that they are a confused lot! I do not know how the eggheads managed to approve the new logo and colors.

The logo is OK, not bad but the colors leave a lot to be desired. I did study advertising/mass comm/marketing/any related course bit I believe that it must have been taught in class that a brand should at least be identifiable or associated with one color.

I don't know if its just me but I don't know what color to associate with Zain. For instance, when I hear GLO, I think about GREEN; when I see MTN , its all about YELLOW; Starcomms gives me PURPLE, ZOOM is BLACK & ORANGE BUT . . . Zain ? ? ?

They have black, green (the shade i don't know), a funny purple color. . . when u see their ogas on TV - one wears a green shirt, another a black one and a third a sick purple one. apart from the fact that the color combo is horrible, the colors are not easily describable

Is it just me? 


http://www.vanguardngr.com/index.php?option=com_content&task=view&id=16550&Itemid=0

what do u expect from ZAINAB?all the condiments of good cooking is in the making.who cares about their colour.as far as their tariff is kool and i can browse free(very vital),they are free to use whatsoever colour they like.

Nah! Its not just you

The branding is truly poor ! I felt same way but i think sAy na only me. . It doesnt speak well for em'

You are not the only one o. . .

At one kiosk u see green table & chairs, at anoda u see sick purple umbrlella! na wa o!

U shld see the way thier head/regional offices have been painted its sickening! the color combos are not palatable at all. . . whenever i pass i dey close my eyes (as long as am not driving sha. . make man no cause accident! )

They cnt make it look like the chinese nation flag,for al i care.me i jst wnt them to giv prepaid subsc. internet activation,then we can nw join heads 2gthr n figure out hw 2 hack it, (confirmd talk)lol.

They cnt make it look like the chinese nation flag,for al i care.me i jst wnt them to giv prepaid subsc. internet activation,then we can nw join heads 2gthr n figure out hw 2 hack it, (confirmd talk)lol.

They cnt make it look like the chinese nation flag,for al i care.me i jst wnt them to giv prepaid subsc. internet activation,then we can nw join heads 2gthr n figure out hw 2 hack it, (confirmd talk)lol.

Not inviting at all.

TERRIBLE CHOICE OF COLOUR!
i like everything about Zain, except d colour.

Dclique we feel you o. . . dat na why u com post am 3x?!

I was almost confused the first time i saw their new logo and colour. It really a doll moment for zain now.

Ma bros, no vex,na ma ntwrk d f' up.

= Unattractive graffiti

From name change to logo changes eh?

infobaba

u don summarise am finish!

hummm aiye good one, at least i been a creative designer, i know for a brand identity 3 colors is 2 much, at least 2 colour e don do, hey aiye where u dey ?i go like yarn with u ooo

When you talk about the colour.

Let's face it. I
wouln't have thought they would go, they they have just redefine it and i think i have started thinking - any colour could match it depends on you!

Recreate your colours


Recreate your destiny. Who knows may be that is the color of their dreams.

But the objects of the branding ought to have been more worked upon. Any way with time sha,

There are 8 colours in the Zain pallette. They are split into primary and secondary colours. The primary colours are aqua, black and purple. There are five others including Margenta (AKA "sick pink" ) From information available to me, a lot of research went into selecting the colours and designing the SWIRL logo. Matter of fact, it was selected from over 400 different options. Firstly, the combination of colours are unlike any used by any company around the whole world. It marked a clear break from the usual suspects, red, blue, green, orange and yellow. It is simply unique. Secondly, the colours are representative of Zain's brand values of Heart, Radiance and Belonging. C,mon guys, aren't u tired of the boring red and yellow or yellow and blue? Open your hearts and you will start loving those colours. If Starcomms can get away with combining Purple and Green, why not Zain

The SWIRL logo is representative of a whirlwind, stirring up chaos by design. I think the logo and colours are winners anyday!!!

Reptyle:

There are 8 colours in the Zain pallette. They are split into primary and secondary colours. The primary colours are aqua, black and purple. There are five others including Margenta (AKA "sick pink" ) From information available to me, a lot of research went into selecting the colours and designing the SWIRL logo. Matter of fact, it was selected from over 400 different options. Firstly, the combination of colours are unlike any used by any company around the whole world. It marked a clear break from the usual suspects, red, blue, green, orange and yellow. It is simply unique. Secondly, the colours are representative of Zain's brand values of Heart, Radiance and Belonging. C,mon guys, aren't u tired of the boring red and yellow or yellow and blue? Open your hearts and you will start loving those colours. If Starcomms can get away with combining Purple and Green, why not Zain

The SWIRL logo is representative of a whirlwind, stirring up chaos by design. I think the logo and colours are winners anyday!!!

nice one