Along with Facebook, Twitter is another of the Social Media Kings. 645 Million people in the world have a Twitter account. This social media platform appears to be more useful than Facebook for the individual user. Because of its limited characters, it acts more as a gateway to other sites and places. Facebook pleases the gossipping cravings of many, and businesses can promote their brand and observe user behaviour and demographic information through useful metrics for future ventures. But Twitter has more functions that just telling that you are bored on a commuter train.

1. Market Research
Everytime you have an idea regarding a line of products or services, Twitter can be a good way to find both content related to that topic and also comments from that people. These comments might conceal problems that people have and that you as a business could solve.
Make sure that making this an organized process and include all this data in an excel sheet. Make sure also to write down the people who commented this and that and research more about their profiles. This way you can get a grasp of customer personas for a more targeted marketing.

2. Influencers
There are tools such as BuzzSumo that give you comprehensive lists of influencers around particular keywords. These lists take data mostly from Twitter, and the fact that they are so useful and popular means that absolutely everybody is now in Twitter!
You can definitely promote your business and your content through following influencers. Do not focus on the top echelons of Twitter. Target lesser known people with a healthy following and which you think can also be benefited by your help.
At the same time, Twitter is a good way of finding similar businesses in your industry which can feed your imagination towards creating partnerships and networking across businesses.
Just keep in mind that when using Twitter, any interaction can unfold into back-links to your site or a mention to your Brand. The more active you are in Twitter the more chances you will have of creating these links and connections naturally.
Influencers in your industry could be very helpful for content collaborations. This can result in the synergies of sharing expertise, exposing it to a wider audience and creating natural back-links to your site.
When an influencer shares your content, he is exposing it to a massive, targeted audience which you still don’t have and can benefit from.

3. Measure engagement
Twitter is a very good barometer to check the reactions of your content. How many people are ‘faving’ your posts? how many people are re-tweeting you? How many mentions does your brand have? A happy customer might be talking about you.
Also if you share content, people might use twitter to make comments on it, rather than using the original blog post.

4. Get up to date with industry news
Twitter is very good to have all the industry news in one place. If you do not have time to browse all the blogs and magazines that you like to read to get updated with the industry, the chances are that all those publications and journalists are Twitting every single page that the publish. I know people who do not read newspapers any more because they have Twitter. For a busy professional this is very beneficial.

5. Promote your content
As I have mentioned earlier, you should be Tweeting about every that your business has that you think it can be made public, including your content. It should be on your workflow that every time you create a blog post, you create at least 10 Tweets about its with content within that blog post and schedule those Tweets. This way you will be reminding people of your updates and you will be present in your followers’ Twitter feeds.

Link ~> http://www.neotericuk.co.uk/blog/can-use-twitter-business/

Most of these foreign tips might not work in the African arena. Its not our culture and most of our people are slow to change their old ways.

Pls tell him
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mrcassanova: Most of these foreign tips might not work in the African arena. Its not our culture and most of our people are slow to change their old ways.