With the introduction of Fox Sedan and Amazon car brands by the Innoson Vehicles Manufacturing Company into the Nigerian and West African markets recently, Nigeria has made history as the first country in the sub-Saharan Africa to manufacture the continent's first indigenous cars.

With the introduction of Fox Sedan and Amazon car brands by the Innoson Vehicles Manufacturing Company into the Nigerian and West African markets, with a price range from N500,000, N1million to N3million, Nigeria has joined the elite club of motor manufacturing countries like the United States and Japan.

“The company also provides good services for repairs and parts supply. All these actions are engineered to meet the customers' special requests, attain the highest possible performance and safety standards and also make the vehicles suitable for the West African market.”

There are also strong indications that in no distant time, IVM would start exporting its passenger cars to West African countries like Republic of Benin and Ghana among others. Already, plans are underway to roll out the new brands from the company’s plant in Nnewi.
It should be noted that IVM was commissioned by President Goodluck Jonathan, whose administration, obviously, has worked assiduously to improve the country’s motor manufacturing industry.
According to an Abuja resident, Chukwudi Enekwechi who has followed the implementation of the new auto-policy of the government, Nigerians are in for a better days.

He said: “This innovation of introducing affordable new cars is commendable considering the problems of environmental pollution which fairly used cars pose to our society. The health hazards inherent in the gaseous emissions of fairly used cars in Nigeria are obviously uncountable, but the most notable, according to health experts is cancer of the lung. Therefore, government’s plan to gradually prohibit the importation of fairly used vehicles or what we know as “Tokunbo” will not only aid the survival of local auto manufacturing companies like INNOSON, but will help to reduce the perilous impact of hazardous environmental pollution.”

“Agreeably, different countries are notable with car brands as exemplified above and these brands represent the image of those countries. In Nigeria, it is gratifying that Innoson has chosen to make the nation proud by initiating moves to start exporting Nigeria’s brand to neighboring African Countries like Ghana, Benin Republic, Sierra leone.

With a long term vision to assist Nigerians drive brand new cars, Innocent has always been at the forefront of manufacturing wholly made in Nigeria brands. During the motorcycle boom, he was one of the first persons who started to manufacture new motorcycles in the country at a cheaper rate, compared to the imported fairly used.

www.thisdaylive.com/articles/flying-the-flag/185688/

Abeg Innoson should work on his marketing communications, his publicity, online and offline presence oooooo

The company's website is an eyesore, no Facebook fanpage, no Twitter account, no youtube channel, no google adsense presence, no Linkdin account, no Instagram account, he rarely advertise in National Dailies or Large Format billboards in strategic places.

Innoson you have a very big and succesful business but nobody knows you, please he should hire the services of PR experts and Ad Agencies so that the business will have a professional outlook, is listing on the NSE in the offing or should he run his wonderfull business the Ekenedilichukwu way?

Pls experts should meet Innoson as soon as possible so that his product will have a national appeal.

BuddahMonk: Abeg Innoson should work on his marketing communications, his publicity, online and offline presence oooooo

The company's website is an eyesore, no Facebook fanpage, no Twitter account, no youtube channel, no google adsense presence, no Linkdin account, no Instagram account, he rarely advertise in National Dailies or Large Format billboards in strategic places.

Innoson you have a very big and succesful business but nobody knows you, please he should hire the services of PR experts and Ad Agencies so that the business will have a professional outlook, is listing on the NSE in the offing or should he run his wonderfull business the Ekenedilichukwu way?

Pls experts should meet Innoson as soon as possible so that his product will have a national appeal.

This Innoson guy seems incapable of growing out of the ''Obi and Sons'', ''Ikenga and Bros'' -type business that many Anambra people are known for. This is 21st century. You either swim with the tide (AKA public relations (PR), PR, and more PR) or sink. Good luck!

growing? who in your entire kindred has even bought a car talkless of manufacturing one? If Obi and Sons mentality is whats made him THE FIRST BLACK AUTO MANUFACTURE IN THE HISTORY OF MANKIND then invite him to your jungle to teach you and your brothers Obi and Sons mentality.

Innoson!!!! Advertise!!!!!!!!

Look at the way Hyundai advertises

Nigeria will soon be one of the world's leading automobile manufacturer and exporter.

This is going to reduce the price of cars I guess... Coool
I pray its nt jst abt cars production
Bt producing advanced cars wit unique features as they proceed

Adelaide2:

[s]This Innoson guy seems incapable of growing out of the ''Obi and Sons'', ''Ikenga and Bros'' -type business that many Anambra people are known for. This is 21st century. You either swim with the tide (AKA PR, PR, and more PR) or sink. Good luck[/s]!

Shut up!

Innoson is doing well, I'm sure his marketing dept is doing well but he will need to step up his media advertising for a wider reach.

Ya gaziere gi, anyi bu umu Igbo kwu gj n'azu!

Ikengawo: growing? who in your entire kindred has even bought a car .

You must be a cow for saying that. You must be hoping I am Yoruba. Ewu. I am an Igbo like you and I know that what I have said is correct.

shizzle11:
Shut up!

Innoson is doing well, I'm sure his marketing dept is doing well but he will need to step up his media advertising for a wider reach.

Ya gaziere gi, anyi bu umu Igbo kwu gj n'azu!

After trying to shut yourself up, you ended up repeating the exact same thing I advised him to do?

Adelaide2:

After trying to shut yourself up, you ended up repeating the exact same thing I advised him to do?

You should have just said that without sneaking in the first part of your comment.

Such snide remark was unnecessary and not permissible which was why you needed to shut up.

Innoson marketing strategy is simply terrible to say the least. He needs to step up his game or he will soon be push out of the market by the time Nissan, Peugeot, Ford and all these new comers blow full steam. I understand he presently doesn't have capacity to meet the present demand necessitating the low marketing. But Nigerians need to know the product first before anything. If they don't know how do can they make future request? seems nairaland has done more marketing for him than he has done for himself.

BuddahMonk: Abeg Innoson should work on his marketing communications, his publicity, online and offline presence oooooo

The company's website is an eyesore, no Facebook fanpage, no Twitter account, no youtube channel, no google adsense presence, no Linkdin account, no Instagram account, he rarely advertise in National Dailies or Large Format billboards in strategic places.

Innoson you have a very big and succesful business but nobody knows you, please he should hire the services of PR experts and Ad Agencies so that the business will have a professional outlook, is listing on the NSE in the offing or should he run his wonderfull business the Ekenedilichukwu way?

Pls experts should meet Innoson as soon as possible so that his product will have a national appeal.

person dey run him business successfully. makin progress
u dey behind computer...dey advice am....Diaris godu oo

I suspect Innoson Vehicle 'poor' publicity could be linked to inadequate capacity for mass production. I however think he should go bullish on the advertising front and find a way to meet demand.

Ikengawo: growing? who in your entire kindred has even bought a car talkless of manufacturing one? If Obi and Sons mentality is whats made him THE FIRST BLACK AUTO MANUFACTURE IN THE HISTORY OF MANKIND then invite him to your jungle to teach you and your brothers Obi and Sons mentality.

no mind dem

BuddahMonk: Abeg Innoson should work on his marketing communications, his publicity, online and offline presence oooooo

The company's website is an eyesore, no Facebook fanpage, no Twitter account, no youtube channel, no google adsense presence, no Linkdin account, no Instagram account, he rarely advertise in National Dailies or Large Format billboards in strategic places.

Innoson you have a very big and succesful business but nobody knows you, please he should hire the services of PR experts and Ad Agencies so that the business will have a professional outlook, is listing on the NSE in the offing or should he run his wonderfull business the Ekenedilichukwu way?

Pls experts should meet Innoson as soon as possible so that his product will have a national appeal.

My friend calm down!
Innoson has repeatedly said he gets more demand than he can supply, so why should he spend money on glamorious adverts when he is yet to meed the demand on his table even with little or no advert? You get the picture now?
The priority on his mind right now is expansion and more expansion.
Once he begins to produce more than the demand for his products, he can worry about adverts.
For now the money he would have spend on adverts should be channeled into expansion.

Umu Anambra, umu ifea..

PointB: I suspect Innoson Vehicle 'poor' publicity could be linked to inadequate capacity for mass production. I however think he should go bullish on the advertising front and find a way to meet demand.

That is a dangerous route to follow.
Cars are not biscuits that can be manufactured overnight.
There is absolutely bo sense in spending money in glamorious adverts when you are yet to meet the current demands.

Its a very big problem, all the institutions are in lagos, after every POP graduates from every part of Nigeria will be rushing to Lagos.

Ad agencies in Nigeria dont know they should have branches in most of the industrialized states in Nigeria, one they are in lagos they will think they have covered the country.

All the profesional bodies in Nigeria have their headquateres in Lagos.

Many companies in East that people dnt know they exist here is Lagos because of lack of info.

Once they own one airconditioned office they are comfortable.

Whether its Obi and sons or Ikenga and Sons remember we use to have LeverBrothers, et al so its not about the name but the corporate existence, presence, outlook and international appeal.

Adelaide2:

This Innoson guy seems incapable of growing out of the ''Obi and Sons'', ''Ikenga and Bros'' -type business that many Anambra people are known for. This is 21st century. You either swim with the tide (AKA public relations (PR), PR, and more PR) or sink. Good luck!

Brother we are talking about publicity.

Nwanne visit their website, the site makes mockery of the business.
Spending money on publicity stunt shouldnt be the Glo way, he need to advertise, people need to see you, how much does it cost to have a stunning Wordpress site, how much can social media presence cost Innoson?

Look for a good PR firm, let them build the site and manage the social media activities, everymonth pay them but let the world know that your existing.

Innoson should not do like Glo that is advertising in CNN while their subscriber base is dwindle and quality of service detoriating.
He shouldnt go about endorsing artistes that have image problems.

Am not suggesting electronic media for Innoson, just website, socialmedia campaigns, outdoor billboards, branded items and few magazine and newspaper spaces.

collynzov5:
My friend calm down!
Innoson has repeatedly said he gets more demand than he can supply, so why should he spend money on glamorious adverts when he is yet to meed the demand on his table even with little or no advert? You get the picture now?
The priority on his mind right now is expansion and more expansion.
Once he begins to produce more than the demand for his products, he can worry about adverts.
For now the money he would have spend on adverts should be channeled into expansion.

after a very successful test of the new sedan/saloon models , Innosson should endeavour to come to the stock market to diffuse the ownership of his company so that states , other companies, individuals can buy shares , he should do a public offer and raise the much needed capital to build a Mega car manufacturing and assembly plant that will serve the whole Africa and Middle East + Asia.

An example is the states in the east buying into the company in return for 100% patronage and high profile eastern individuals who have money but dont know what to do with , rather than go and buy and develop useless landed property in Mowe, Ikorodu,Aja,Epe,Ibafo in lagos and Karu,Kubwa,gwagwalada,dutse,lafia,keffi,akwanga, suleja and the boko haram regions should be able to invest into the company for themselves and their offspring

Generally this would help him break into the 100,000 per annum range and enable him to attract top automobile designers , engineers , sales men, after sales support for the whole of Africa and and make the core components of the cars in Nnewi while outsourcing some to Asia and Europe .

Innosson has the capacity to do this but should not delay as competition might come and things would change and become more competitive in the automobile manufacturing business in Nigeria.

Also partnership with banks, insurance companies to bank finanance the aquisition of these models an insure them will make individuals risk the ownership and grow the market.

BuddahMonk: Brother we are talking about publicity.

Nwanne visit their website, the site makes mockery of the business.
Spending money on publicity stunt shouldnt be the Glo way, he need to advertise, people need to see you, how much does it cost to have a stunning Wordpress site, how much can social media presence cost Innoson?

Look for a good PR firm, let them build the site and manage the social media activities, everymonth pay them but let the world know that your existing.

Innoson should not do like Glo that is advertising in CNN while their subscriber base is dwindle and quality of service detoriating.
He shouldnt go about endorsing artistes that have image problems.

Am not suggesting electronic media for Innoson, just website, socialmedia campaigns, outdoor billboards, branded items and few magazine and newspaper spaces.

And what are all those adverts supposed to achieve if not to increase demands that he already can't meet?
You said you don't want him to go the GL0 way but that is exactly what you guys are canvassing for him to do, leave the meat and chase after shadows.
His priority now is that meet and exceed the already existing demands by expanding his current manufacturing capacity, then glamorious adverts can come later.
That is business.

collynzov5:
That is a dangerous route to follow.
Cars are not biscuits that can be manufactured overnight.
There is absolutely bo sense in spending money in glamorious adverts when you are yet to meet the current demands.

Well, if he advertises bullishly, and is able to meet demand, it is win! In any cars can be 'manufactured overnight' if right facilities are in place.

Although individual times for each production process vary depending on the factory and type of vehicle, on one line at the Takaoka Plant, welding takes about two hours and painting about 11 hours, with assembly and inspections taking about six and a half hours.

-
google search result for "how long does it take to manufacture a car"

2 + 11+ 6.5 = 19.5 hrs

That's pretty much overnight for me.

kettykin: after a very successful test of the new sedan/saloon models , Innosson should endeavour to come to the stock market to diffuse the ownership of his company so that states , other companies, individuals can buy shares , he should do a public offer and raise the much needed capital to build a Mega car manufacturing and assembly plant that will serve the whole Africa and Middle East + Asia.

An example is the states in the east buying into the company in return for 100% patronage and high profile eastern individuals who have money but dont know what to do with , rather than go and buy and develop useless landed property in Mowe, Ikorodu,Aja,Epe,Ibafo in lagos and Karu,Kubwa,gwagwalada,dutse,lafia,keffi,akwanga, suleja and the boko haram regions should be able to invest into the company for themselves and their offspring

Generally this would help him break into the 100,000 per annum range and enable him to attract top automobile designers , engineers , sales men, after sales support for the whole of Africa and and make the core components of the cars in Nnewi while outsourcing some to Asia and Europe .

Innosson has the capacity to do this but should not delay as competition might come and things would change and become more competitive in the automobile manufacturing business in Nigeria.

Also partnership with banks, insurance companies to bank finanance the aquisition of these models an insure them will make individuals risk the ownership and grow the market.

You've nailed it with the bolded!

PointB:


Well, if he advertises bullishly, and is able to meet demand, it is win! In any cars can be 'manufactured overnight' if right facilities are in place.


-
google search result for "how long does it take to manufacture a car"

2 + 11+ 6.5 = 19.5 hrs

That's pretty much overnight for me.

But the facilities are not in place, that is the point.
You guys should let him concenterate on expansion of his plants which is and should be his priority right now.

collynzov5:
But the facilities are not in place, that is the point.
You guys should let him concenterate on expansion of his plants which is and should be his priority right now.

We are saying, he's moving too slowly! He should strike now that the iron is hot! Can he compete with the like of Nissan, and other big auto company when the hit town?

Innoson needs aggressive growth; it's in his interest!

PointB:


We are saying, he's moving too slowly! He should strike now that the iron is hot! Can he compete with the like of Nissan, and other big auto company when the hit town?

Innoson needs aggressive growth; it's in his interest!

Whether Nissan and the likes hit town or not does not change anything.
Nigerians have been buying Nissan and Toyota cars long before Innoson came up.

collynzov5:
Whether Nissan and the likes hit town or not does not change anything.
Nigerians have been buying Nissan and Toyota cars long before Innoson came up.

It's does change things a lot.

If Nissan and Toyota start manufacturing their cars in Nigeria and offer competitive price, Innoson will have to double up on all fronts. Swamping the market with his product much earlier would have given him enough head start. The best time for him to have acted was yesterday, next best time is now!

PointB:


It's does change things a lot.

If Nissan and Toyota start manufacturing their cars in Nigeria and offer competitive price, Innoson will have to double up on all fronts. Swamping the market with his product much earlier would have given him enough head start. The best time for him to have acted was yesterday, next best time is now!

The market is big enough for everyone.
No matter how comperitive their price is it won't be as cheap as their second hand imported vehicles.

collynzov5:
The market is big enough for everyone.
No matter how comperitive their price is it won't be as cheap as their second hand imported vehicles.

How can you be sure of this?

I tink Nigerians shuld start patronizing ds man... it will av an effect on unemployment in country.