As a company; in the short span of a year, we’ve built over 30 digital products. Some products are still work in progress after 12 months, while others took just 2 hours to complete. At the same time, we share our expertise by advising companies or individuals on building digital products.

What we’ve begun to observe is there are only 2 types of products in the world. This is irregardless of whether they are digital or physical products. And knowing which type your product falls into, would help you immensely on planning the long term strategy of your product.

So what are the two type of products?

1. The first type are the Levers.
These products have a simple almost singular function of helping its users do the things that they are already doing faster or cheaper. In engineering terms, Levers amplifies the effort exerted to produce more work done.

For example:
Craigslist is a faster & cheaper version of public adboards; An e-commerce site is a faster & cheaper version of a brick and mortar store; Google search is a faster way to look for information as opposed to information counters or scouring books.

Levers are great products to build because it has the highest potential of its purpose understood easily, used and shared with other users. Little marketing or educating is required because like a lever, a user understand the uses for the tool in a single look. The best part; levers require very little time or effort to build. The beauty of the Lever products is in its simplicity.

How do you build a Lever product and what’s the best action after?
By observation & reflection.
It does not matter if the product is a pain point or a vitamin solution. All a lever product needs to do is to complete the process of what is already occurring in real life in less steps, faster and in a cheaper way. Once you’ve found that solution; stop. Do not add any more features to your lever product. Then observe where & how your users use your product in order to push it to the right people. After all, a fashion designer wouldn’t find much use for a lever.

2. The second type are the Portals.
These products are the ones that pushes mankind into the realm of unknown. Depending on the time of their release, you could suffer a total rejection of the product or merely confused looks.

For example:
Witchcraft, Magic, Tesla’s unlimited power generator and of course, qiscus.

Portals are painful products to build because the product exists only on a vision of a more idealistic future. It may look totally different or almost similar to the currently existing solutions but what is common in all portal products is that they are trying to change how people perceive or go about their daily lives in fundamental ways. After building a portal product, the inventor/founder must spend a majority of his effort on educating & shepherding users to be curious, to start trying the portal product then see results on why this is a better way. Also, when building a portal product, be prepared to bleed for a very long period of time because you are trying to change human habits & behaviour.
Now the cool thing about a portal product is once mankind is comfortable and familiar with the product, they can never imagine what life would be life before the product existed. In fact, they would often wonder why this product never existed before.

How do you build a Portal product and what’s the best action after?
With vision & persistence.
In order to build a portal product, you need to have a vision of the most idealistic future. After, you need to ask fundamental questions constantly on why humans behave they way they do. More importantly, you need to emphatise and understand the underlying reasons of their behaviour. It is not enough to understand their answers but you’ll need to understand why they give their answers as such and the real answer that they may be hiding from you.

When building solutions, take note of not what the users think they need, but rely on the fundamental understanding of human behaviour and your ideal vision. You’re building the future not a Lever.

Upon building the product, you must trust your gut feeling on whether to add or remove features. There is no right or wrong answer because there’s no one ahead of you in your vision. There are references and lessons to be learnt from others but take that with a pinch of salt. You must observe your users, their fears, their hopes and dreams. Then you must be persistence and determined to keep on calling them to this ideal future while taking rejections in your stride. In fact, keep coming back to those who have rejected you with improvements because one day, they will be your strongest supporters.

Good luck!
That being said, this is just the cumulation of our experiences, observation & analysis. It may not have the necessary depth to encompass all but it has been most useful for us to advise other companies or individuals on whether the product is a good fit for the builder.

Many times, the advise is whether the product has found its product market fit(users). But the more important question is are you the right person to build that product. Because if you are, no matter how difficult it gets, you’ll feel happy building the product because it fits you and it’s something that you will always like to work on.

So figure out your type of product and figure if you’re the right person to build it. Else, pivot; not from scratch but from pulling out the features and recombining them to make a newer and better products. =D

Link ~> https://medium.com/@amin_wi/theres-only-2-types-of-products-in-the-world-fe27a9136251

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Giv real life present day working examples of portals we can relate with. Witchcraft,tesla gens are thngs alien concepts to many.