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How To Use A Website To Strengthen A Brand by FenonetConsults: 3:21am On Aug 25, 2014
Businesses are going all-in establishing a presence on social media platforms like YouTube, Facebook, Twitter and Pinterest. However, focusing all of our time and money on social networks may not be the only way to go. Most businesses assume that social media optimization is enough to boost their online presence and SEO strategy, but a business blog can also play an important role in engaging potential customers and investors.

Here are six reasons why you should arm your business website with a blog:

Increase Traffic


Blogs are ideal for taking your SEO strategy forward. Usually, most companies put up a website that is almost completely static. They contain an outdated perspective of the company’s products, people and goals. It’s important to have a platform that can easily reflect the different events in the company and any website content changes. Blogs provide this platform.
Re: How To Use A Website To Strengthen A Brand by FenonetConsults: 11:15am On Aug 25, 2014
Build Healthy Relationships With Potential Customers

Suppose we invested in Google Ads and a bunch of other advertising services.
Unfortunately, these marketing efforts give you purely one-way traffic. Enter blog
commenting — a unique way to help your customers and potential customers interact with
your company and its people, thus increasing public confidence and developing a
favorable and approachable image overall.
Each blog post comes with a comments section. It is important to be quick in responding to
these customer comments and it helps form a more personable relationship between the
company and the customer: giving a human image behind the logo.
Re: How To Use A Website To Strengthen A Brand by FenonetConsults: 3:47pm On Aug 25, 2014
Conduct Tests and Get Feedback

Since a blog is more of an informal medium, it enables people to freely express their opinion. Moreover, it can be an ideal medium for the company to conduct market trials and check the pulse of the market to get a better idea of customers’ tastes and preferences.

Give Social Media Efforts a Leg Up

Almost all business owners today know that they need to make their presence felt on social media in some way or another. However, they often find themselves at a loss when figuring out how exactly to use it.

An active blog for a business presents a treasure trove of content that can be used and shared in social media networks like YouTube, Facebook and Twitter.
Re: How To Use A Website To Strengthen A Brand by FenonetConsults: 7:14pm On Aug 25, 2014
Become a Respected Authority in the Industry

By creating a strong and long-standing rapport with your blog’s followers, you can connect with your customers directly. Ideally, your blog may turn out to be a go-to site for purchasing a particular product or researching more about your industry or service. Thus, blogging will help gain the customer’s trust.

How to Get Started


Although a blog offers a truckload of benefits, it is important that we use this powerful marketing tool in the right way to get results. Here are a few things that we need to keep in mind while creating a successful blog:

Focus on content. Make sure to place quality over quantity. Most businesses make the mistake of publishing a lot of posts with nothing significant to offer. Publish high-quality content that offers value to your target readers so that they keep coming back for more.
Make regular updates. Simply setting up a blog won’t do the job. Make sure to publish quality content on a regular basis, so that search engines index more and your readers develop a loyalty to the blog. If it is not updated regularly, you might lose the readers you already have.
Re: How To Use A Website To Strengthen A Brand by FenonetConsults: 11:54pm On Aug 25, 2014
Install a proper feedback mechanism. The content may be great and published regularly, but does the blog have a proper feedback mechanism? A comment section transform the conventional one-way marketing channel into a two-way marketing dialogue. While positive feedback is certainly encouraging, negative feedback is very important too — it tells you what you’re doing wrong.
Market your content. Promote your blog extensively in all the marketing channels you already use for your business, particularly the ones where you know your customers also are, in order to attract and grow a reader base.

Maintaining a blog for a business website is very important, irrespective of your existing social media marketing strategy. Blogs can help humanize the business and create strong relationships with customers and prospects in a way simply tweeting or posting company updates can not.(source: Forbes news: Brendon Schenecker is currently Founder and CEO of Travel Vegas, a technology-focused destination travel company.)

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