step to create your brand


To advance a career in the creative industry requires one discovering his own individual difference and his unique selling point, the world has designed this step taken has branding in Africa the goal for most individuals who decide to brand themselves is for commercial purposes; but to carve a niche for one selves requires strategy and proper planning to surpass the limits set by the market demand.

the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The same principles that have made 2face idibia’s way "the finest artiste pianos in the world of African music" and Nike products for athletes who "just do it" can be applied to musicians and artists who want to distinguish themselves from their peers.

Branding is an especially powerful marketing tool for creative artists because having a brand is about knowing your authentic unique gift and communicating that gift to the people you want to attract.
In short, a brand is your vision of who you are and what you do for your audiences. It encompasses:
• a message
• that expresses what makes you unique and memorable
• and distinguishes you from your competition
• so that your target audience connects with you emotionally and wants to work with you.

visit www.corazonent..com for the complete package.