ENTERPRISE54 – After so much media frenzy and feverish anticipation, Apple, during the late hours of Tuesday, finally announced its latest product, the Apple Watch (interestingly not iWatch), alongside the iPhone 6 and 6 plus. It came as a bit of a shocker as the media-savvy company kept a tight-lip about unveiling the product until yesterday and taking the global tech industry by surprise.

This time around, Timothy D. Cook, not Steve P. Jobs, was the man on the show.
The smartwatch announcement makes the first major product announcement Apple has had since its 2010 iPad launch. Apple is late into this growing wearable technology category though, as Samsung, Sony and Pebble already dominate but chief executive Tim Cook says

“For us, it’s never been about being first. It’s been about being the best.”

The Apple Watch, a product of the marriage of fashion accessory and technology, is basically a digital watch that syncs with current iPhone models, comes with health and fitness monitoring apps and has a music player, calendar and map; from my observation, it’s more of lifestyle, less of productivity.

Unfortunately, the American iPhone maker’s products are usually made without Africa in mind. On the other hand, its arch enemy, and another smartwatch maker, Samsung, has studied, parleyed and dominates the African market. Probably another instructive evidence of Asia’s stronger friendliness with Africa, necessitating President Obama’s hosting of 200 African business leaders to heal economic ties.



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