Online marketing is one of the fastest moving industries out there. While a few years ago businesses could neglect tweaking their website homepage for conversion rates, this is no longer a possibility.

The Importance of Sales Conversion Rate

So, why has conversion rate become something vital for your business to consider? The answer is fast growing competition in every online segment. The high number of newly launched companies is proof of this trend, as most of these enterprises have an online presence.

Several e-commerce segments are experiencing massive growth as they sell furniture, clothes, gifts, gadgets, and more. Where you were once surrounded by, say, five players (just two years ago), now the competition has doubled, and all of the companies advertise heavily.
What factors should your business consider?

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