Mobile marketing is taking over everything. Experts reveals that mobile is obviously going to be bigger than TV, radio, and personal computers put together and it’s already becoming a reality today. See, you can't ignore the statistics any more: Just take a Look at the statistics below:

*** There are roughly 7 billion people in the world and we have about 6.8 billion mobile phones already.

*** Nigeria has over 120 million Mobile phone users according to NCC, which is more than 80% of the population

*** Virtually every individual, organizations, corporate bodies are turning to mobile marketing for survival in the market place and they have budgeted millions of naira for mobile adverts.

*** Currently there are roughly 52 Million internet users in Nigeria and About Half Are Not Computer Literate and Access Internet Via Mobile.

***In 2015 mobile site search will surpass the traditional desktop search

Now Talking About ShortCode & CallerTune

Short code are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from certain service providers. It is used to process two way messaging with special billing.
A Short code is a 5 or 6 digits phone number that can send and receive short code messages, allowing consumers to interact with and access a wide variety of mobile content through text messaging. Example of short code; 35811, 35810
Caller Tunes on the other hand is the personalized ring back service that enables you change the conventional “ring ring” sound heard when your friends, colleagues and family members call you with a tune of your choice. Caller Tunes entertains your callers with a selected music each time your phone rings and makes money for the one who uploaded the song. Callertune are not gotten directly from MTN, Glo, Airtel, Etisalat etc instead they are gotten from websites that offer premium caller tunes services in Nigeria.

Here are samples of callertune we have setup;

Song #1: Song Title “By this time” Artist: “Mo mope”,
To test the caller tune: Type 711267 as text message and send it to 4100 on your MTN line.
Song #2: Song Title “By this time” Artist: “Mo mope”,
To test the caller tune: Type 0268864 as text message and send it to 791 on your Airtel line.
And many more…

Read More at www.mobilemarketingforts.com