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The Principal Ways Of Earning HIGH With Your Website by Whizzcute(m): 11:41am On Sep 28, 2014 |
You May Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se. For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network. The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy! Direct Methods 1. PPC Advertising Networks Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click. The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click). The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads. 2. CPM Advertising Networks CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille , and it refers to the cost for 1,000 impressions. A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly. CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM. You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on). 3. Direct Banner Advertising Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button. The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments. |
Re: The Principal Ways Of Earning HIGH With Your Website by Whizzcute(m): 11:42am On Sep 28, 2014 |
4. Affiliate Marketing Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based. Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews. In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook , or join affiliate marketplaces and networks. |
Re: The Principal Ways Of Earning HIGH With Your Website by Whizzcute(m): 11:44am On Sep 28, 2014 |
5. Monetization Widgets The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links. Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website. |
Re: The Principal Ways Of Earning HIGH With Your Website by Whizzcute(m): 11:45am On Sep 28, 2014 |
6.RSS Feed Ads With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel. Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme. Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples |
Re: The Principal Ways Of Earning HIGH With Your Website by Whizzcute(m): 11:52am On Sep 28, 2014 |
7. Premium Content Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools. SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material. 8. Private Forums While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join. SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on). Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10. These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members. 9. Job Boards All the popular blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger … you name it. Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic. The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each. 10. Pop-ups and Pop-unders Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them. If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular. 1 Like |
Re: The Principal Ways Of Earning HIGH With Your Website by nnamdiosu(m): 11:39am On Nov 23, 2014 |
thanks Sir. I'll be setting up my site very soon. hope you will be willingly to help me solve any problems that I encounter when I want to do adverts? thanks again |
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