Celebrities like Lady Gaga (approximately 28.8 million Twitter followers) and Justin Bieber (approximately 27.1 million followers) can advance their careers and gain even more notoriety with a 140 character long tweet. But can a job hunter with no followers actually use this site of very short messages to get a job? You bet.

Corporate recruiters and headhunters use Twitter to search for talent every day. They post information and links to current job openings. They search by topic to see who influences any given field, and then they try to recruit them. So much in the business, government, and nonprofit sectors depends on the effective use of social media, so hiring managers expect that well-qualified candidates will be active on sites like Twitter. It is becoming ever more likely that they will check out any serious candidate’s tweets to see if they “fill the bill.”

Keeping these recruiting tactics in mind, you can make Twitter an effective part of your job hunting strategy. You don’t need millions (or even thousands) of followers for it to be a useful arrow in your job-hunting quiver. Here’s how:

1. Utilize Twitter’s search function to find job openings. Familiarize yourself with how to use functions like AND, OR, and NOT (known as Boolean operators) to search effectively. Also make use of hash tags (the “#” symbol). They serve, in effect, as a topic header to make a tweet easy to find. Include things like: #hiring, #job, #jobs, #careers, and other related words in your search terms. Then add into your search mix your skills, job description, and location. Here are some simple sample search queries you can adapt to your own situation:

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