You may hate Apple products specifically Iphones but you can not hate the brain behind it i mean Steve Jobs. Well may be because of his strategies and management skills but he is a man of our time. Guy kawasaki shared the lesson he learnt from steve job during the period of working with him.

1. Experts are useless.
Guy Kawasaki said that "Steve Jobs did not listen to experts. Quite the contrary; experts listened to him. As an entrepreneur, you're gonna have to figure things out for yourself. Don't rely on others."

2. Customers cannot tell you what they need
Steve Jobs had reportedly often said: "a lot of times, people don't know what they want until you show it to them."

3. Biggest challenges beget the best work
But also, they yield the best products out there. Back in the day, the iPhone was considered an immense technical challenge, and it took countless hours of the best work to make it possible.

4. Design counts
You needn’t look any further about the importance of design than the value of Apple stock recently. The success of a company that is based on the back of its iconic designs, tells you why design often is the actual product.

5. Big graphics. Big font.
"This is the key to pitching. Just do this, and you'll be better than 90% of the people using PowerPoint."

6. Jump curves, not better sameness
"You don't do things 10% better; you do things 10 times better", according to Guy Kawasaki, rephrasing Steve Jobs’ philosophy.

7. "Work" or "Doesn't Work" is all that matters (or "Changing your mind is a sign of intelligence"
Steve Jobs was well known for being extremely convinced in his own point of view. Yet still, he was able to change it very quickly, if presented with a sound, logical argument, and that has brought him and Apple success.
Just look at the original Apple stance towards apps on the iPhone. In the beginning, security was paramount, and the company did not allow developers to make third-party apps for the iPhone. Half a year later, the company recognized all the benefits of third-party apps, and created the largest application store on the planet.

8. "Value" is different from "Price"
Some products cost a certain amount, but their perceived value is much higher. Those are often considered luxury, premium devices that stand out with ease of use, increased productivity, or something else. Jobs stressed that it’s important to know the perceived value of your product, and not just its price.

9. A players hire A players
In the fragile starting stages of a company or any effort really, people employ the best of other people. It’s simple survival instinct, aiming for the absolute best in quality.
As companies grow larger, though, and financial security settles in, people in power tend to hire less qualified people for reasons of job security. Those so called B people, hire C people, leading to a terrible demise in quality. The lesson is to hire only the very best people for a job, if possible, even better than yourself.

10. Real CEOs demo
If you are a leader and have a product, you have to take the responsibility to show your own products. Even though you might not be a perfect presenter, the leader of a product is always the best person to show it passionately.

11. Real entrepreneurs ship
Don’t wait for the ‘perfect’ product. Guy Kawasaki rephrases Steve Jobs’ take on the issue this way: "I am not saying ship a piece of crap. I'm saying ship something that has jumped curves that has elements of crappiness to it. Big difference.”

12. Some things need to be believed to be seen
"If you don't believe, it'll never happen. If you wait for proof, it'll never happen. If you wait for customer validation, it will never happen. The reason why Macintosh was successful is that at the core, 100 people, starting with Steve Jobs, believed in Macintosh. And because we believed in Macintosh we made it real," according to Guy Kawasaki.
Source: phonearena.com

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