jasper7:
On a personal note. I have hardly had a problem with marketing. Maybe because I studied business or just natural talent. I have a sweet tongue that way. Marketing words just rolls off my tongue naturally.

I am of the school of thought that if a farmer puts in as much effort as he does in farm work at marketing, he'll double his profit margin. But this is not very accurate because farm work will suffer therefore reducing productivity.

But, incoporating a marketing company whose sole aim is selling consumer goods to the retailers directly is not such a bad idea. I don't see why a farmer cannot be the farmer and the wholesaler at the same time.

I mean, what does it take to be a wholesaler? Finding retailers who you supply goods to at a reasonable price. That's all o. Nothing more. But they make you feel it is rocket science.

How do we reach this retailers? We need to step out from our farms a bit. Visit the markets. Reach people, talk with them. Introduce our products. And for this, you need to employ hands. As many hands as possible. Marketers, the same way the banks do.

Do you know that banks pay over a billion naira monthly to marketers. Whose only job is to source new account holders. Basically, you need an account, and the banks know that even without reaching out to you, you'll visit and open accounts in their banks. So.. why spend so much on something you'll still get in the long run?

The answer is simple. MARKET WAITS FOR NO ONE! If you understand this basic principle of marketing as a farmer, you are good to go.