Opt-in promotion emails are those promotional emails sent to concerned individuals, unlike spam where vast number of emails are sent to individual recipients without minding if the receiver wants it or not, opt-in emails are sent to individuals who specifically requested for the emails.

Furthermore, opt-in emails are targeted and personalized as the case may be carries the information or topics the individual is in dare need of the content of the information.

In otherwise opt-in can be inform of product information, newsletters, helpful articles advices or some kind of special adverts offers. For instance, when a user always visits certain news/information site he or she may opt-in in order to be on top of the news/information and to know when the latest news/information is released.

Direct targeted email may be quite expensive when compared to unsolicited bulk email but survey has it that it is more effective to spam mails.

Opt-in emails may have many forms while the 'single opt-in" list is well-known for inviting or requesting users to sign up through a "form embedded on a website". The minute they send the form, they are enrolled as a member of that list.

Taking it a little further, you can add little step which requires the user to confirm his/her contribution through a confirmation link that will be sent to his/her mail box and when this happen it is referred to as ‘double opt-in’.

Although some sees it as a waste of time but it authenticates and gives approval that the user truly approved the opt-in and that it is not an uncalled-for mail.


There are many businesses on the internet that can lease you a list of email addresses of individuals who opted to accept a saleable email. In the majority, they are actually not leasing the list as you will not have any chance of seeing the real list but they charge a fee for each email address that they mail your message to.

As long as everyone who receives the email are not paid in order to read the messages, as long as they are really captivated with the offers and that they have signed up, this method of marketing can as well be profitable.

The complexity here is mainly that they charge between 10-20 centavos per email address as well as mailing it to a considerable amount of list so to obtain magnificent results; this can be reasonably costly. However if you can afford it, you will create an excellent targeted traffic through it.

What about "opt-in sequence" email advertising?

Opt-in sequence" email advertising or promotion works in such a way that you offer a agreeable and interesting free sample, gift, article or giveaway at your website, by and large works effectively through a pop window and when visitors collects their freebie, then they are indebted to type in their email address and name. Now they are already subscribed to receive a series of your tailored and scheduled email reports and messages pre-written by you. The best sequence type is that which supplies free helpful and valuable information regarding a certain subject that can solve the customers" problem.

A good superiority "email sequence " will establish good relationships with prospect customers, which is something is more priceless and a point that is often ignored by many online businesses. This approach can be personalized and fully automated as soon as you have done the structuring and setup work.