Why should you start blogging? Good question. Let’s talk five simple reasons why you should be blogging:

1. Search Search engine traffic is huge. You want people to find your organization. There are a couple ways to boost your search rank. You could hire a search engine optimization (SEO) expert and pay lots of money to make questionable tweaks that will likely need to be upgraded from time to time as search engines change their formulas Or you could blog.

Blogging creates lots of content filled with relevant keywords and generates incoming links. Those are the two keys of SEO that rarely change. They happen automatically with blogging. It’s a better use of your money to boost your search engine rank with stellar content.

2. Social Media. Everybody knows social media is big. Lots of people are tweeting, liking and pinning. But what are they tweeting, liking and pinning? Content. People aren’t just going to talk about you. You need to give them a reason to talk about you. You want to get noticed? Create something worth talking about.
Not every experiment will work, but some will take off. They’ll get noticed. They’ll get shared. But you have to consistently be creating content and sharing it. You can’t just write a single article and hope it will take off.

3. You Own It . While it’s worth exploring new social media sites, it’s important to remember they come and go. Every giant we think will be here forever can come crumbling down. Remember MySpace? While having a presence is good, you should still have a spot that’s yours. Something no one else can control—a place where no one can shut you down, no one can change the terms of service, no one can change how it all works. Facebook is fun, but how often do they change the rules? With blogging, you’re in charge. You own the content. You can do whatever you want.
In an age when tech companies come and go and nothing is promised, that’s important. Google promised not to be evil, but they also killed Google Reader. Instagram tried to own your photos. Yahoo bought Tumbler and said they wouldn’t change anything, but who knows?
The only truly safe answer to all these concerns is to own your own space. That’s what you can get with blogging: ownership.

4. Personality People want to connect with people. They won’t connect with a nameless, faceless organization. Blogging is a way to have a voice. It can give an organization personality. It’s a way to be transparent and build community.
Blogging allows you to build a personality and have a voice that no one else controls. When public opinion turns against you, you have a ready-made platform to speak out. When everyone sounds the same, you can stand out and be remembered. When customers have to choose, they remember personality.

5. Trust & Authority. One of the downsides of the Internet is that anyone can claim to be anybody. You don’t know who’s who. There’s a lack of trust. Blogging can develop trust. By consistently sharing with people and proving who you say you are (for example, a car blogger will prove knowledge of cars by writing about them), you’ll build trust.
That trust becomes authority as you generate a wealth of content. You’ve not only proven you know what you’re talking about, but you become the go-to source for that content. You make yourself an authority.
When customers are looking to buy, they go to the authority and they go with who they trust. If you’re good at what you do, you just need people to know. Blogging can get you there.

Source : http://limitedsite.com/computer-and-laptop-tutorials-and-solution-center/