For the first time since 2008, Google’s search market share has fallen below 75%, according to a new report. This small, but startling drop has a lot of people at Google worried. The recent Firefox default search change to Yahoo, along with the growing impact of Facebook Search and Video seem to be slowly challenging Google’s 10+ year dominance in the world of search.


StatCounter Global Stats reports that in January, Google took 74.8% of US search referrals followed by Bing on 12.4% and Yahoo on 10.9%, its highest US search share for over five years.


Google US Search Stats Drop by 2.5% since November 2014

According to Business Insider, Jan. 2015 saw Yahoo take back search share for two consecutive months: it has risen from 10.4% in December to 10.9% in the new year. It marks a significant growth. In November, Yahoo’s stake stood at just 8.6%. It’s good news for CEO Marissa Mayer, who made Yahoo’s search functionality one of the main areas to improve. It seems this part of her plan is working as Yahoo has just become the default search engine for web browser Firefox.

“Some analysts expected Yahoo to fall in January as a result of Firefox users switching back to Google. In fact Yahoo has increased US search share by half a percentage point,” commented Aodhan Cullen, CEO, StatCounter. “It will be fascinating to see if these gains continue.”

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