With a huge amount of data being generated daily in the course of work and business, there is an increasing demand for individuals and companies who possess data management skills. These set of people are expected to plan and execute good data management practices. Data management cuts across various sectors from government, academic institutions, financial services, advertising, telecoms and health care. Some of the functions of a data management personnel include: Data research, data planning, data management, data security and data sharing.

Let’s take a look at 5 companies that have successfully used data management to achieve business goals and generated huge revenue.

GT Bank

GT Bank has been ahead of others when it comes to adapting to trends and being innovative. One of the most active corporate Nigerian brand on social media, GTB was the first Nigerian brand to reach the 1,000,000 page likes on Facebook and currently boast of 2,311,220 likes. The bank’s dedicated customer service personnel across various social media channels helps it segment its audience, promoting the right products and services to groups which are most likely to respond to them. Now customers can open an account directly from their social platforms and get an immediate response to queries and support issues from her twitter platform

Amazon

Amazon not only brought big data to the masses, it made it personal – and customer service was changed forever. With its recommendations and reviews-base structure, Amazon introduced us to the super-powered sales assistant – equipped with a super memory retaining every customer transaction and able to offer lightning-quick, and most importantly accurate, suggestions. In fact, it’s got so good at this that according to rumor (based on patent applications) it is planning to begin predictive shipping – automatically sending out parcels of books, DVDs, video games and gadgets based on what it thinks its users will want to pay for.



The 4 Big Nigerian Telecos

The four (4) Nigerian telecoms MTN, Globacom, Airtel and Etisalat with a total subscriber base of over 100 million are all deploying next generation networks (NGN) and BI software tools to analyze consumer behavior and effectively predict consumer behavior, buying habits and choices of their customers. Airtel and Etisalat, for example, are spending $3 billion collectively to “retool” their networks in order to take advantage of big data opportunities. MTN currently has the largest data centre in Africa and spends $1 Billion annually to maintain its network. Glo on the other hand is spending $1.25 billion to build an IP network to improve broadband services to cater for big data.


Facebook
In honor of its 10th anniversary, Facebook gave its members the option to view and share a movie with their friends that traces their activity on the social network, going all the way back to their date of registration. This one minute video, called “Flashback,” is a compilation of posts and photos that received the most “likes” or comments, all set to somewhat nostalgic background music. While the data used to produce this commemorative video is not the subject of a sophisticated analysis, the mini-movie symbolizes the potential use that Facebook can make of our data. The company has revolutionized the way we communicate with each other, from staying in touch with relatives to organizing weekend activities with friends.

Facebook collects about 30 billion pieces of content from users every day, resulting in over 300 petabytes (3 million gigabytes) of information. It has used this information to draw in advertisers, generating $2.68 million in advertising revenue between Octobers to December 2014.

Google

The king of search; Like Facebook, “Big G” turned data collection and analysis into a business model by providing a service ostensibly for free, then selling on information it gathers about us by monitoring the way we use that service.

Search is still the key service it provides – and its spiders has crawled millions of web pages to find what you’re looking for. Another of its service Google Earth, consistently providing services that people want to use – for education, business or just passing time.

Do you think your organization is currently analyzing and managing data effectively to produce optimal results?
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