Dis is an interesting revelation by an inside Source in the Label.... Saw the story on Pulse Ng.


Pulse broke the story yesterday of Emma Nyra’s
exit from Made Men Music Group, home to
Iyanya, Baci, Tekno, Selebobo , and DJ Coublon ,
with executive responsibility shouldered by Ubi
Franklin .

According to our findings, Emma left the record
label after over 3 three years of engagement,
relocating back to the USA, where she schooled.
According to our sources, her decision to quit
was fostered by personal issues with Ubi
Franklin, and what many do not know is the true
reason why she left.
Pulse conducted a thorough investigation
through her stay within the record label, and we
have documented that below.

The Sweet Beginning

Emma Nyra (real name Emma Chukwugoziam
Obi) is a Nigerian singer and songwriter.
Nyra was born on July 18, 1988, in California
and raised in Texas. Her father is a pharmacist
and her mother has had a home health practice.
When Emma Nyra was six years old, she already
liked to sing and wanted to become a singer.
She pursued a Bachelor of Science Degree in
Health Administration at the Texas Southern
University in Houston, Texas, to please her
parents and only then Nyra insisted on relocating
to Nigeria.

In 2010, Emma Nyra met her manager, Ubi
Franklin, during one of her Christmas visits to
Nigeria.
In 2011, Ubi Franklin was working with Iyanya,
who was just beginning to experience his first
taste of success through the hit single ‘ Kukere ’.
Iyanya later went on to cement his success with
hit singles, ‘ Flavour’, ‘Sexy Mama’, ‘Jombolo ’
and ‘ Ur Waist ’ from his sophomore album
' Iyanya VS Desire'.

With fame came money for Iyanya and also Ubi
Franklin, who close friends say had fallen deep in
love with Emma Nyra.
Emma, was immediately signed to the newly
created MMMG label and had her first feature on
Iyanya’s hit single ‘ Ur Waist ’. Sources however
tell Pulse that the single had controversy in its
creation; as Emma Nyra vocals were originally
written and voiced by someone else.
Sources says the chorus and original vocals
were rendered photographer-turned-singer, Toni
Tones but was replaced by Emma Nyra without a
notice. The song was released in July 2012, and
quickly became a hit, with Emma Nyra starring in
it, and scoring her first flirt with popularity. ‘Ur
Waist’ was nominated for ‘Best Pop Single’ and
‘Song of the Year’ at The Headies 2013 » . To
this day, ‘Ur Waist’ is seen in some quarters as
Emma’s best contribution to music in Nigeria.

Signing To Made Men Music Group

With the financial rewards gotten by Iyanya’s
music, and deals struck by Ubi Franklin, Ubi now
focused on breaking Emma Nyra into the
Nigerian music scene just as he had done with
Iyanya.
In 2012, Nyra came to Lagos after her manager
helped to convince her parents to allow her
relocate in search of a thriving music career.
Industry insiders say Iyanya was however not in
support of the move.

" He had just began to reap financial rewards and
did not want to channel his funds to promoting
another artiste", one source told Pulse.
Once in Nigeria, work was put into her career
with massive funding channelled by Ubi Franklin
into her career. High budget videos were shot for
her. The first of which is ‘ Ori Mi Wu ’, directed by
Moe Musa . The song was released in July 2012,
with the video released in January 2013.
In 2013, Emma Nyra released three high budget
videos; ‘ Ori Mi Wu ’ (January), ‘ Everything I Do’
featuring Iyanya (March), ‘ Kere Shere ’ (October).
Also in 2013, Iyanya and Emma Nyra set out on
US/Canada tour to promote Iyanya’s sophomore
album, which contained the collaboration, ‘Ur
Waist’. The tour packaged by Big A
Entertainment is regarded as one of the most
successful US tours by a Nigerian.

Problems, Problems, Problems

With all of these happening for her, Emma Nyra
unfortunately failed to excite a huge number of
Nigerian fans. The success gained by Tiwa
Savage, Omawumi and Waje , eluded Emma Nyra,
and so frustration set in. Which made her begin
to search for other options.

Emma’s frustration with the state of her career
which had failed to skyrocket, made her try out
different options. Emma was still in a relationship
with Ubi Franklin, but the rumour mill went viral,
as unconfirmed sources began to bear stories of
a fling with Chocolate City’s Ice Prince , and
Mavin Records, D’Prince .

Reports have it that Ubi Franklin had once or
twice physically assaulted Emma Nyra. This is
however unconfirmed as both parties have
distanced themselves from such rumours.
The lowest point of their relationship was
reached in December 2013, when Emma gave an
interview to Channels TV, stating that she had
left the label.

“The label, yeah, we are no longer together,
nothing happened, I just didn’t renew my
contract.” Emma Nyra disclosed.
Emma also harboured plans to start a movement
for emerging female artistes, a movement she
dubbed, the ‘ Girl Power Movement ’.
With the news in the open, Emma opened talks
with various industry players, expecting people to
rally behind her, and support her movement.
That support never came, and frustrated further,
she relocated back home to Texas, and began a
new phase of planning.

Ubi Franklin made the move for reconciliation,
which was accepted, and she was brought into
the fold, moving back to Nigeria in 2014, to join
the creation of the present MMMG label roaster.
Tekno had earlier been signed in October 2013,
Selebobo was signed in March 2014, Baci had
been a regular with Iyanya, having made his
bones as a creative force behind-the-scenes,
and in public as a backup singer to Iyanya.
With Emma Nyra’s return in 2014, Triple MG set
to work on their compilation debut album, with a
massive promotional campaign masterminded by
Ubi. Emma released the solo single, ‘Amigo’.
The debut album entitled ‘ Evolution ’ was
successfully released in May 2014. Emma
Nyra’s solo single was well-received, but it
wasn’t well promoted, and didn’t get a video to
go with it.

Pseudo – Renaissance

In April 2014, Emma Nyra released a song with
Davido titled ‘ Elele ’. The song received good
airplay and a video was released in September
2014.
A follow single was released in late 2014 - the
Dancehall single ‘ For My Matter’. A video was
also released in December 2014.

More Problems

In November 2014, Beat FM OAP Fade Ogunro ,
took to Instagram to allegedly vent at Ubi’s
behaviour (albeit, without directly pointing
fingers), insinuating he was still physically
abusing Emma Nyra.

She said:

Dear CEO,
I have learnt that In life, people will try
and lie about you, bring you down, those
that hurt you most are the ones that
disguise themselves as friends. There’s
one particular person in the industry that
tries everyday to infiltrate my life and
break up my relationship. Jesus will
always stop you from hurting me
emotionally, physically, mentally. When
Jesus says yes, no man can say no!
Meanwhile this person stays beating up
girls, he stays smacking the girl that is
signed to his label, they pretend they are
in a loving relationship. Nope, she cheats,
he beats her. She has never admitted that
she is your girlfriend, she is clearly
embarrassed by you. #DumbAss.
Same nigga wants to lie about me, why
you so extra? Stay outta my life, reality is
im in love and he hates that. Anyone who
is any type of happy he wants to bring
them down. Go focus on your sad
negative life. No matter what, God has
blessed me, deal with it. I have a wealthy
heart and I’m cute. You just mad that the
only girls you can get are my mans
leftovers from 5 years ago. You ugly, you
heart is ugly, your intentions are ugly.
You will end up lonely and still ugly. FOH!
The world will see you for who you really
are! #HaterAlert
Sincerely,
The girl who has been in a loving 2 year
relationship.
That story put the heat on Ubi Franklin, but he
remained quiet, refusing to respond to the
allegations.

The Last Straw

Ubi Franklin’s engagement to Nollywood actress,
Lilian Esoro caught many by surprise. On March
19, 2014, Lilian Esoro finally it the cat out of the
bag that she had agreed to get married to Ubi
Franklin.
This sparked quite an uproar on social media,
with a lot of people sharing polarized opinions
about the new development. Emma Nyra didn’t
join the others in congratulating the couple. She
was at the time attending the 2015 SXSW event
in Austin, Texas. She is currently still in Houston.
Emma Nyra finally left Made Men Music Group
(Triple MG) and possibly Nigeria after over 3
years with the label.

According to reliable sources within the recording
house, the singer quit the record label due to
personal issues with her boss, Ubi Franklin .
“Emma has left their record label. She not only
left, she has relocated back to the USA where
she came from. Emma left due to personal
reasons with Ubi Franklin”, a source told Pulse.
Emma Nyra has been promoting herself
singlehandedly since the beginning of March
2015. She has also refused to pick up calls or
respond to messages from her (ex)label mates
and managers.

"Emma Nyra is not picking her calls, neither is
she in communication with any of her friends and
colleagues." the source further revealed.
Her booking e-mail which used to read
bookemmanyra@gmail.com has now been
changed to her personal email,
emmanyra@gmail.com and she has been in the
U.S for more than 4 weeks.

Also, her erstwhile title, “ First Lady Triple MG ” is
gone. She now describes herself as “International
Recording Artiste, Nigerian Entertainment Award
Winner ” and her booking phone number has been
changed to an US number.

The rest of the TripleMG crew have been carrying
about their duties, with no mention of her.
Iyanya, Tekno, Selebobo, and Baci, have
recorded songs with DJ Coublon , and Mystro,
with a video shoot already done without the
diva. Triple MG will be releasing a new song
titled ‘Yudala’, in the coming weeks.

Source

http://pulse.ng/music/pulse-super-exclusive-real-reason-why-emma-nyra-left-triplemg-id3636988.html