We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion smart phones in use, 15 million of them in Nigeria, we are entering a new dynamic era around image creation and content marketing.

10% of photos taken by humankind took place in the last 12 months.

Photos are becoming the “universal language”. The fastest growing social media networks are not surprisingly Instagram, Facebook and Tumblr. These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Though Facebook has over a billion registered users, Instagram is the go-to destination for most of its 200 million youth. They regard it as "more friendly", and adults (in Nigerian sense >35) are hardly on it, which increases the appeal. Yet remember, all it does is allow these youths share pictures and 15sec videos!



Even Facebook has recently undergone a serious Timeline overhaul, which streamlines it more towards photos. Its new algorithms allow more users to see posts with pictures, which explains why a profile picture change can attract up to 100 likes, yet a text post from the same individual will only attract very few interaction.

The handwriting on the wall is very clear...

www.propershot.com/blog/2015/4/11/the-age-of-visual-culture