I have noticed and I’m sure that other Blackberry Messenger (BBM) users on various mobile devices such are Blackberry, Android, Apple and Windows devices have been seeing ads either in bbm channels or feeds as Featured Placements, Sponsored Invites and Sponsored Posts.

By March, 2014, it was announced that Blackberry Limited will start placing ads, as a monetization strategy, but will be restricted to bbm channels and feeds.

This development has brought about mixed reactions because to some Blackberry Messenger users, the ads can be annoying, while to the advertisers, it is a means by which they can promote their products and services across all Blackberry Messenger users.

Based on the negative reactions gottens from Blackberry Messenger users, Blackberry Limited introduced a means by which the ads can be removed, through subscriptions.

Benefits of Advertising on BBM

1) BBM can be installed on major mobile devices and it is widely used in Nigeria.
2) Sponsored content can be targeted based on age, gender and location and it is strategically displayed at the top level of feeds, to attract users.
3) Performance has been between 6-10% CTR on campaigns run so far – which is excellent value and way above industry standards.

How to Advertise on BBM in Nigeria

For those who are interested in advertising on BBM in Nigeria, there is an agency, Mobi Hunter, who are accredited by Blackberry Limited as an official agency for BBM in Nigeria.

Cost of Advertising on BBM

The BBM ‘Premium’ Sponsored Posts & Invites, cost is $2,90 CPM (cost per thousand Targeted Ads).
Minimum booking amount is $1,500.

If you want more information on how bbm ads work or statistical data on the use of BBM in Nigeria, you can visit http://contemporarymediasolutions.com/advertising-on-bbm-in-nigeria/

Blackberry Messenger Subscriptions

After upgrading to the latest BBM, you’ll see a new section in the BBM Shop – Subscriptions. Subscriptions are additional purchasable BBM features that are based on a recurring fee. There are two subscriptions that will be available at launch – “No Ads” and “Custom PIN”.

How to remove Blackberry Messenger Ads

Advertisements can be removed from BBM for $0.99 USD per month with the No Ads subscription. This subscription removes all ads from your feed, and you will no longer receive sponsored invites from our partners.

You can place BBM Ads in Nigeria simply by reaching out to the Nigerian representative. Send an email to Olufemi@themobihunter.com or call: +2348166209086

Cost of Ads are $2.90 per thousand impressions/users.

or N0.60kobo per user.

Minimum campaign is $1500.

Thank you.

We await when you have a friendly minimum campaign for startups

OlufemiTheGreat:
You can place BBM Ads in Nigeria simply by reaching out to the Nigerian representative. Send an email to Olufemi@themobihunter.com or call: +2348166209086

Cost of Ads are $2.90 per thousand impressions/users.

or N0.60kobo per user.

Minimum campaign is $1500.

BBM Ads are charged based on impressions. This means that for every person that sees your ad for a minimum of 2 seconds

Statistical Information on BBM usage in Nigeria

80% use BBM for personal use while 20% use it for business

Our guess why the cost of bbm ads is high is because they do not want to flood the feeds with ads, since there are limited spaces.

If they can segment bbm users into more categories, like locality, male, female, students, workers etc. then they will be able to get more people to advertise based on their targets instead of basically by country