Mobile marketing presents a growing opportunity for businesses to develop and thrive. Even the smallest of players can have a huge impact in the mobile marketplace if they “go mobile” with their company’s website. Think about the number of smartphones currently being sold in stores. In 2011, smartphones actually outsold the number of PCs for the very first time! This opens up a huge potential for businesses to increase their customer reach and sales by interacting with them via mobile platforms. So even if you have a fully-optimized desktop company website, the growing smartphone craze means that this is no longer sufficient if you aim to connect with your existing and potential customers. By utilizing the mobile platform and optimizing your company’s website for mobile usage, you are expanding your customer base through increasing your online visibility. It Drives Leads, Purchases, and Overall Business to Your Company.

Building a solid customer base
Marketing is the art of attracting and keeping customers. If building a solid customer base for your product or service is what you are looking to achieve in 2013, implementing the five steps above will greatly increase your customer database in a short period of time.
1. Offer a free newsletter: Free is something that everyone can afford, from small businesses to global corporations. If you provide good content, customers will know more about your business.
2. Increase your customer base by asking for opinions: Before a web visitor leaves your website, request that they complete a short survey related to your business. People are happy to express themselves and often enjoy telling you about their online and offline experiences. You can use a survey to conduct industry research,customer experience or measure customer satisfaction.
3. Keep up and maintain excellent customer support and service: Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.
4. Keep your website content fresh: Fresh and informative content is one of the main elements that pull in new visitors and potential customers. Fresh content will also help your website be found in search engines.
5. Promote your business on social media networks: Facebook users have an average of 229 friends. When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you.

Text marketing is clearly the most affordable advertising available today as well. No otherform of marketing can compete with the price and return on investment text marketingprovides.
increase customer frequency. In no other form of marketing docustomers actually give you permission to send them messages at any time because theywant to spend money with you
70% of buying experiences are based on how customers feel they are being treated
there are always two common denominators to a high retention rate: great products and excellent customer service.
Targeted Advertising for New Products: With remarketing, you can target customers who have visited the member section of your website, with an alert for a new product. Remarketing doesn’t have to only be for potential customers.

learn which gaps in your offering need to be filled listen to your customers’ wants today.
If we don’t take care of our customers, someone else will
Coming together is a beginning, keeping together is progress and working together is a success.
Every good conversation starts with good good listening.