The rapid growth of record labels in
Nigeria from 2011 to date cannot be
under-emphasized. However, creating a
successful one requires thorough research
and hard work in other to set a pace
amongst others.
For entrepreneurs who desire a successful
record label, commitment and passion are
necessary drivers to achieving this goal.
Most people believe that like any other
business venture, as long as there is
enough capital, the business can roll on.
So let’s get started

STEPS IN CREATING A MUSIC
LABEL
INESS PLAN
This is a map that shows all necessary
information regarding your concept.
Whether you want to start up a big record
label or a small one, planning is very
vital. You need to determine the structure
of your firm, the genre of music and
finance.
M
For a small label, it usually includes the
CEO, the artist and the manager. The CEO
actually handles the business affairs,
legal affairs, artworks, image building and
welfare of all team members. The artist
has no other duty than to expand his
horizon thereby delivering hit songs for
his own interest and that of the firm. The
content of his song must be sensible and
inspirational. The manager often takes the
responsibility of sales and distribution
(marketing).

On the other hand, for big record labels,
there are various sections with their
functions. It begins with the business
officer who handles bookkeeping, payroll
and finance records. There is the legal
department and the art department which
handles all product designs, branding,
posters, advertising and other needs of
the print media.

ENSE
A standard record label requires a license.
Proper registration protects your label
with legal authorization to run as a label.
Registration of the name as a trademark
also allows you to put the label logo on
music records or sponsored events.

ORDING STUDIO
A record label would be able to control
cost when there is a standard studio for
artist. A standard studio requires a
system [laptop or desktop], software for
recording e.g. the Virtual Analog
interface, headphones, headphone AMP, Di
boxes, microphones, the audio interface
for getting music in and out of the
computer, snake cables, monitor isolation
pads, studio monitors, cables, bass traps,
diffusers, a DAW remote, a control
surface, software plug-in, secondary
monitors, uninterrupted power supply etc..
Before anyone can start up a successful
Record label this steps should be taken
into consideration.

RCING FOR ARTIST
It takes a good ear to discover good
music. The individual in charge must be a
very exposed person. His or Her duty is to
look out for talented artistes that would
give more credibility to the label.

MOTION
You will need to introduce your artiste
and albums to the world through radio,
television etc...
Therefore, you need to get yourself
acquainted with presenters and program
directors in all major areas of the country.
Just so you may have your work cut
across all major areas of the country.

LICITY
The publicist is solely responsible for
creating interviews, record reviews, and
radio and television stations.

TRIBUTION
This has to do with the marketing of your
materials. First you would create a
marketing plan e.g. organize sales
campaign, create flyers and posters,
advertise on billboards etc. the sales
department or team sees to retail
activities of the label and concentrates
more on building good relationships with
key record stores, record distribution
companies such as telecom giants
through their highly subscribed ringtones
and record outlets all over the country.

http://thenet.ng/2014/03/net-special-
feature-mtn-becomes-nigerias-biggest-
music-distributor/

It is believed that you now fully
understand the basics of starting up a
successful record label. Now, go ahead
and draw up your business plan. The sky
is your starting point.

Excellent post. Only the few record label owner-wanna-be's would appreciate it.
Are you in the record biz?

Thank you for this insightful post! Stuff like this should be on the FP
Cc: lalastica

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