Develop a more profitable marketing plan and hit the ground running when you get back to work. Strategic Marketing Management is an immersion in the core principles of successful marketing. You’ll uncover the winning formulas of market leading brands, learn how to use analytics to pinpoint your most profitable customers and package solutions that fulfill their unmet needs.
See your competitive landscape with new eyes. Led by practicing consultants and research professors, this course asks you to conduct competitor analyses before building a customized plan for your organization and the managerial skills to enact it. You’ll study cases of heritage brands, uncovering what ideas stick and why. A special role-playing simulation will allow you to test your brand concept as you prepare, with assigned accountability and functions, to attend a Task Force Meeting and present your position. Another hands-on workshop will show you how to mine data-driven metrics for marketing ROI and unique consumer preferences and buying behavior.



Start Date: June, 2015 Location:Lagos State
Contact: +2348170103366 or
email: [email]training@nigeriatrainingcourses.com [/email]
http://www.nigeriatrainingnetwork.com/events/strategic-marketing-management-practice/
for more details.

Marketing Management Philosophies http://www.businessplannigeria.com.ng/marketing-management-philosophies/