I have always been fascinated by how Internet marketers promote their products, and how they earn their money. Well, always might not be entirely true. The story I’m about to tell you is about three years old. To me, everything that seems as always is always.

One of the first words or I should probably say concepts in Internet marketing, that I read about, and didn’t quite understand, was front end sales and back end sales.

Today, three years later, I’ll try to explain to you what front end sales and back end sales are all about, and why all successful business people involved in Internet marketing are using both.

Let me start with front end sales.

When you sell a product, a front end sale is the first product you sell. Or, in other words, it’s the first product your customer buys. Usually, the first product you sell, is the product with the lowest price. It’s like an introductory offer.

Now, let me continue with back end sales.

Usually, back end sales are where you can earn a lot of money. That’s because you offer products to people who have already bought from you. They trust you, and they have money. Not only that, but you offer products that are designed to enhance the product your customer already purchased. Let me give you an example of back end products.

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