As part of its efforts to continuously provide strategic value to its teeming clients’ businesses and brands, through trailblazing solutions and creative innovation, Nigeria’s leading Point of Sales Materials (POSM) engineering company, Megaplux Global Limited has launched a new logo with the ultimate aim of repositioning its brand identity.
Over the years, Megaplux has gained experience in fabrication and engineering of Point of Sales Materials using various materials ranging from fibre glass, metal, wood, plastic to aluminium, nevertheless, it has also been a one-point firm for all sorts of branding works. The experience it garnered from years of rendering quality work for grade-A-list of Nigerian companies and reputable multinationals has informed its new decision to go to the next level, living other competitors behind in the general work of brand and acquire a new status of a specialist in fabrication and engineering of point of sale materials components in various forms, sizes, shapes and magnitudes.
In the vein of this, the new logo represents the new idea the company currently stands for, with a clear-cut objective of dictating the pace in the business of fabrication of all forms of POSM. This is by taking up the position of authority and specialisation in the area. It is a trailblazing initiative that has positioned the company far ahead of others in general branding business.
Meanwhile, taking an authority in the new ‘blue ocean’ has not come on a platter of gold. The company, ready for new status, has not just acquired an array of state-of-the-art equipments in its expansive workshop but also invest in continuous training and retraining of its workforce to be alive with the demands of its new responsibilities.
Speaking on the new direction of the company, its Chief Executive Officer, Paul Inyang, explained that the key strategic focus is to provide an unprecedented quality job for its clients. “Point of Sales Materials engineering is no longer a child’s play, it a business that requires speciality on its own and we are happy to blaze a trail in that area. Over the years we have continuously equipped ourselves in that direction, we are not coming from the blues, we have passed through the bit by bit rudiments of this job and today we pride ourselves in knowing the right fabrication structure and material to suit every brand’s marketing purpose”. He stated.
Speaking further on the new adventure, Inyang reinstated that the company has already held its ground and continuously maintained it before embarking on the journey, “attention to detail and quality of work, paired with our collective years of experience makes us the team to beat in this capacity. We are always committed to delivering a new world of innovative experience to our customers and the thrust of this initiative is to ensure a succinct meaning and interpretation to ideas and concepts”. He declared.