1. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY(A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna
2. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA, KADUNA
3. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION (A CASE STUDY OF UNITED WIRE PRODUCTION LIMITED KADUNA)
4. AN ASSESSMENT OF PHYSICAL DISTRIBUTION IN THE PERFORMANCE OF AN ORGANISATION
5. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
6. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
7. DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS
8. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
9. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT(A Case Study of NASCO Marketing Company)
10. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA
11. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION(A Case Study of PZ Nigeria Plc, Kaduna
12. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT(A CASE STUDY OF NIGERIAN BREWERIES PLC)
13. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR IN KADUNA SOUTH LOCAL GOVERNMENT AREA
14. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
15. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE (A CASE STUDY OF RICHBITE KADUNA)
16.STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS(A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
17.THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY. A case study of the Coca cola Bottling Company
18.THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS(A CASE STUDY OF UAC FOOD DIVISION OF UAC. NIG. PLC)
19.THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES LIMITED, KADUNA
20.THE IMPACT OF ADVERTISING ON CUSTOEMR PATRONAGE IN UNION BANK OF NIGERIA PLC, KADUNA
21. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY: A STUDY OF FIRST BANK NIGERIA PLC
22.THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOTTLING COMPANY, KADUNA
23. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN DANGOTE PLC, KADUNA
24. THE EFFECT OF PACKAGING ON SALES OF GOODS
25.SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
26.ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES. (A Case Study Of Ideal Flour Mills Ltd Kaduna)
27.THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM(A CASE STUDY OF GLO NIG. LTD)
28.THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE (A SURVEY OF CUSTOMERS IN KADUNA NORTH LOCAL GOVERNMENT).
29.THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.
30.THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION(A CASE STUDY OF UNILEVER NIGERIA PLC KADUNA)



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Market Segmentation www.businessplannigeria.com.ng/market-segmentation

After considering the problem and objectives of the study, descriptive design was chosen because it would provide answers to questions, such as who, what where, when, why and how as they are related to the role of segmentation in the marketing of Nigeria Bottling Company soft drink products in Enugu metropolis. Typically answers to these questions are found in secondary source of data or by conducting surveys.

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The Role Of Segmentation In The Marketing Of Nigerian Bottling Company Soft Drink