Consumers of Chivita 100% fruit juice were thrilled recently when the brand partnered with the Lagos Goat Club to host the August edition of the Afropolitan Vibes Concert at the Freedom Park in Lagos. The event offered an opportunity for Industry players, celebrities and fun lovers to network, relax and be refreshed with Chivita 100% fruit Juice.

At the VIP event held for networking, an activation point with Chivita 100% brand ambassadors was on hand to engage guests with the juice whilst large television screens beamed the new marketing communication commercial tagged “Chivita 100% or nothing”. The television commercial which is currently being run on local and international television stations drew applause from the guests present.

For ‘Emeka Obi, an Information Technology analyst with ICTPlus Limited, “the current Chivita 100% or nothing commercial does not only portray the premium quality juices’ partnership with Manchester United but it is also inspirational as it highlights essentials elements of its success and market leadership. Chivita 100% is my favourite fruit juice, not only for its refreshing taste and variants but also for its health benefits”

In the same light, Kenneth Ojo, a Corporate Communications Manager with Wings Concept, stated that the new marketing campaign reiterates the fact that Chivita 100% is the flagship brand in the Nigerian Juice market. Only very few brands in the market confidently showcases the propositions of no added sugar, no added flavours and no preservatives that Chivita 100% projects. It is a healthy option for consumers not ready to compromise on quality”

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “our partnership with the Lagos Goat Club is a testament to our resolve to promote only the best. We shall continue to identify the best platforms to connect with,
engage, refresh and nourish our numerous consumers with their favourite Chivita 100% fruit juice wherever they may be”

Afropolitan Vibes is a monthly concert at Freedom Park, Marina Lagos. Founder and Singer, Ade Bantu invites Afro Pop artist from Nigeria and abroad to perform with him on stage

Chivita 100% is a premium quality fruit juice for consumers who desire pure, healthy and natural refreshment. It is available in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 500ml and 250ml pack sizes