In case you don’t know Olajumoke Orisanuga, she is bread hawker that “walked into her destiny” she was selling bread on the same street where TY Bello was having a photoshoot with Tinie Tempah for a ThisDay Style cover. One way or the other TY Bello captured her in one of the shots. When the photos were uploaded on social media channels people were asking questions about the bread seller in the picture if it was part of her creative concept or just incidental. then TY explained how the girl coincidentally walked into the scene and how they captured her.


The Brand Lesson

Olajumoke must have been hawking bread for a long time and probably passing on that same street at different times, same way some businesses have been operating for quite a while targeting the same audience over and over again with no significant sale and ROI. Many brands have been doing business the same old way just like the bread seller, they have refuse to explore other business opportunities and embrace change, they’d rather prefer to offer the same “Bread” products or services to the same audience.


Although what caught people’s attention in the picture they saw online was seeing a bread seller in a professional photoshoot. Your brand might have gotten so much popularity and patronage locally with a product or service you sell and your offering might appear to be the best but apparently you need more exposure, you might just be operating on a mediocre level.
If the lady had taken a random picture of her selling bread I am very sure it would not generate so much buzz on social media as it does now, but because it was done by a big brand in the photography industry it generated so much discussion, as a brand you need to partner with other brands that can give you that visibility and brand presence that your business needs to grow.
Olajumoke never knew she has a modelling potential until she came across someone in person of TY Bello who discovered it. Some business can apparently do more than what they are currently doing but they need a “TY Bello” to look into the brand and bring out the gold and diamond in it.


Everybody has a story so also does every brand, and sometimes the way your story is presented as a brand goes a long way in determining the success of the business, Olajumoke has always had a story as a bread hawker with inherent modelling potential but there was no one to help her interpret her dreams and make it become a reality, the same with so many brands out there with amazing stories that could magnify the business but no one to help tell their stories.

Feel free to comment your opinion and share

Source: http://www.analystconsult.com/olajumoke-orisanuga-bread-hawker/

Rubbish instead of telling us story you are promoting brand.

very incisive piece.


kudos op.