On a daily basis, there is a huge amount of money that is been realized through a blog for those that know the nitty-gritty of blogging and the strategies involved in using a BLOG as a business venture. By knowing the strategies involved in MARKETING,it makes it easy for you to sell a product to someone online or physically across the globe IMPORTANCE OF HAVING A BLOG #1 Get a Better Job According to MediaBistro, nine in ten companies mine online profiles before making a new hire. Employers want to hire people who have a strong online influence:“Determining influence is so critical to brands because this is what drives word of mouth validation – typically the most powerful and cost-effective marketing method available.” #2 Start a New Business Sometimes a blog starts out as a hobby only to become a full-time business. That’s what happened to Pat Flynn, who created a blog called Green Exam Academy simply to share his thoughts and insights on architecture. When Flynn was laid off from his job, he decided to take his blog a little bit more seriously and about one year later the blog had become a $100,000 per year business. That type of growth isn’t typical. But Flynn’s story is a great example of how a simple blog can be the foundation for a thriving business if you’re willing to commit to it. #3 Get More Clients to Your Existing Business Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world. When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business. I know that this is Neil Patel’s primary revenue model for Quicksprout and I’ve also used it to good effect for my video business. #4 Get Immediate Feedback An author has to wait months between finishing his/her book and reading the reviews, but bloggers get to read their readers’ comments the same day they click ‘publish’. This makes blogging a great way to get feedback on an idea that you want to develop further. Having an outside perspective and a little bit of constructive criticism is invaluable. #5 Gain Influence What’s the best way to change the world? You could become a politican, activist, or volunteer.Or you could become a blogger. A successful blogger gains a wide audience of people who trust and respect them. #6. Build a Network “The richest people in the world build networks. Everyone else looks for work.” – Robert Kiyosaki Starting a blog is a guaranteed way to expand your network. First of all, valuable and interesting blog posts attract readers who will then comment on your site and send you personal messages through your contact page. Many of your readers will be asking for help, but others will be looking to help you. A blog is also a good platform for reaching out to others. Many of the first posts on Income Diary were interviews with experts in the ‘make money online’ community. With every interview, Michael gained a personal relationship with an influential person. #7. Help Others Every good blog helps its readers.Income Diary does this by offering free information about how to make money online. Other blogs help people lose weight, raise their kids, and come to terms with life-threatening disease. Yet others mobilize groups of people to take action and raise money for important causes. The power of a blog to educate, inspire, and bring like-minded people together makes blogging a great way to help people. #8. Express Yourself This one’s pretty simple: a blog is an expressive medium that can contain words, images, and sounds. Whether your blog is formal business affair or a personal “what-I- ate-for-breakfast-this-morning” diary, blogging is powerful form of self-expression. #9. Improve Your SEO Ultimately, search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, Google takes notice. Each high-quality blog post that you publish is another opportunity to get traffic from search. #10 Build Trust Online Trust is a rare and valuable commodity online. You can’t buy trust. It has to be earned by demonstrating your commitment to your readers, time and time again. As it turns out, that’s exactly what good bloggers do by regularly posting valuable, honest articles on their blogs. The more people whose trust you’ve earned, the easier it will be to accomplish your goals online. MARKETING Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer. From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. IMPORTANCE OF MARKETING 1. You’ll make more sales “No sales, no company.” – Mark Cuban When people know your business exists, they’re much more likely to become your customers. If your marketing campaigns are doing their job properly, you’ll start to see an increase in sales shortly after you get started. Depending on the type of product or service you sell and the type of marketing you are engaging in, you could start seeing sales after a few days – in some cases, even a few hours. Online advertising platforms like Google Adwords can start sending you traffic – and potentially customers – within minutes of starting your campaign. By marketing your business online, you can easily keep track of which campaigns are generating sales and which aren’t. Our course, Conversion Optimization, shows you how to track your sales using online marketing platforms like Facebook Ads or Google Adwords and optimize your campaign for maximum sales. 2. You’ll increase awareness “More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth.” – Gary Vaynerchuk Sometimes your best customers might see your advertisements hundreds of times before they buy anything. A lot of people see an ad or online recommendation and, instead of buying straight away, remember the brand name for future reference. Raising awareness plants your business’s brand, its product, and its benefits in the mind of your target audience. By raising awareness through marketing, you’ll build a huge audience of potential customers who know who you are, know what you can offer, and know exactly where to find you. 3. You’ll learn your metrics “What gets measured, gets managed.” – Peter Drucker Whether you’re marketing a bakery or an enterprise software company, knowing your metrics is the key to keeping your marketing campaigns profitable. If you can pinpoint exactly how much your average customer is worth, you know exactly how much you can afford to spend acquiring each new sale. This makes it far easier for you to optimize your bids on marketing platforms like Adwords and Facebook. It also makes it easier for you to optimize your price and profit margin. Basic online conversion optimization tactics can be used to tweak your pricing and keep your product at the perfect profit margin. Once you’ve calculated key performance indicators like your cost per acquisition (CPA), lifetime customer value (LCV), or average revenue per user (ARPU), you’ll find it far easier to launch other marketing campaigns and optimize them for profitability. Launch campaigns, get as much data as possible, and trust your metrics. Once you’ve got the data, you’re in the power position to grow your business and increase sales. 4. You’ll make consumers trust you “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Facebook ,Who do you trust more: your friend or a complete stranger? The more well known your company becomes, the more people will trust you. The more people trust you, the more likely they are to buy your products and services. Building trust isn’t something that can be done overnight. Think of the companies that you trust. Generally, the companies we trust the most are the ones we’ve been exposed to – either through advertising or by doing business with them – for years. The earlier you start marketing your business, the longer your target audience will have known you. Start early and build a relationship with your target market that forms an image of sturdiness, reliability, and honesty and people will respond by trusting your business to live up to its image. There’s a reason people pay more for Coca- Cola or Pepsi than they do for a bottle of store brand cola. They’ve spent years forming a bond with the brand, and as a result they trust it more. 5. You’ll build a social asset “One way to sell a consumer something in the future is simply to get his or her permission in advance.” – Seth Godin What could you do with a list of one million potential customers? As the expert direct marketers love to say, the money is in the list. By marketing your business now, you can build a powerful social asset that you can sell products to tomorrow. Whether you opt for an email list or a Facebook Page, giving your audience a way to connect with you gives you a powerful platform for selling products and asking your audience important questions. No matter what your business sells, you can develop a powerful social asset to use for promotions and outreach in the future. Sell shoes? Send users to your Facebook using a creative ad campaign targeted at sports gurus. Sell auto parts? Advertise to local car gurus using Google Adwords and build a powerful promotional list. Every great business has a social asset that it can marketing to, be in the form of an online database or an offline address book. Start building your social asset today and in a few years you could have a powerful list for promoting your products and increasing your sales. 6. You’ll learn your marketplace “Understand why and how your audience uses technology and then start trying to align your communications efforts.” – Brian Reich and Dan Solomon When you first start your business, your target marketplace can look as vast as the ocean. Once you start marketing, you dive below the surface and instead of seeing a massive expanse of blue water, you start to see different communities, subcultures, and a huge network of different connections. Marketing opens your eyes to the reality of your industry. Once you start your own campaigns, you begin to notice what your competitors are doing. This information helps you develop your own campaigns, learn more about your target audience, and get a better feel for your industry. You also start to learn why customers chose you. By polling your customers, you can learn what drove them to your product. Using tools like Google Analytics, you’ll find out which keywords and websites are referring the most customers to you. Using a Facebook Page, you’ll discover what your customers love to comment on and share. Don’t keep your head above the water forever. Once you start marketing, you’ll see your industry for what it is – a massive network of opportunities that are waiting for you to seize them. 7. You’ll discover what works “Give them quality. That’s the best type of advertising.” – Milton Hershey Have you ever seen an advertisement and wondered how anyone could possibly be persuaded by it? A lot of the best ads look and feel like the worst. By marketing your business, you quickly learn which types of advertisements and marketing tactics are effective, and which ones aren’t effective. There are hundreds of marketing tactics you could use to find customers. From old- fashioned direct mail to search marketing, experimenting with different marketing methods helps you find the ones that work and focus on them. 8. You’ll develop an ‘ideal customer’ profile “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs There’s a customer waiting out there for every business. Great marketing makes it easy for them to find you. Over time, as you build a database with the information you’ve acquired from your marketing campaigns, it also becomes easier for you to find them. Your ideal customer profile includes variables like age, income, location, hobbies and interests, and occupation. Once you’ve marketed to hundreds or thousands of customers, look at your data and search for patterns and characteristics that you could use to profile your ideal customer. The more you can learn about the people you’re marketing to, the better. Use polls and surveys to learn more about what your customers are looking for and use their data to better target your marketing campaigns. Open Google Analytics and find the regions where your business achieves the highest conversion rate. Don’t build products based on the feedback of your customers – that’s a recipe for failure. However, dig deep into the data you generate from your online marketing campaigns and spot trends and details that you can use to hone in on the type of people that matter the most to your business. 9. You’ll learn how to test and optimize “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy Knowing how to test different headlines, images, and advertisements is one of the most important skills you can possess. A headline that sounds great in your mind might barely engage your audience, while another that sounds contrived and silly could be the perfect eye-catcher for generating leads and making sales. 10. You’ll build a powerful brand “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezo Some marketers set out to sell more products. Others set out to build a brand that’s easy to remember. The smartest marketers set out to do both at the same time. The ultimate goal of your marketing campaigns should be to have customers come to you. Big brands like Google and Facebook don’t need to remind people that they exist because their customers already know them and trust them enough to make them part of their daily lives. DETAILS AS REGARDS THE INFORMATION ON BLOG AND MARKETING Over the years,I have compiled the full details as regards the strategies on how to make huge amount of money on a regular basis by using your blog as a business venture and also the compilation of the full details on the strategies that will help you to effectively market any product and get buyers easily from any area across the globe.The information cut across easy to understand steps to follow inorder to generate huge amount of money on a daily basis through your blog and by marketing any product online or any preferred means.For effective dissemination, the informations are comprehensively compiled into an E-book which can be forwarded to ay interested person at a very affordable cost. My decision to give the E-`book out at a cost, arose out of my consideration that, if the informations are given out for free, the recipient won’t know it’s worth, as the recipient does not know the resources that has been put together so far,before the completion of the compilation process of the informations and how painstaking it was to garner the information’s together through different mediums so far. Any serious/interested person should indicate his/her interest in the E-book and i will reply promptly or you can reach me via Effectivebiz101@gmail.com.