Musicians dream of getting massive amounts
of publicity and everyone knowing their
names, but getting press as an emerging
artist can be tough. Journalists and bloggers
are inundated with pitches from artists
seeking to be featured in their publications.
There’s an art and a science to securing
press that many emerging artists may not
understand. You probably have contacted
the media in the past and wondered why
nothing ever happened. Are you making one
of these PR mistakes?


1 Your music doesn’t appeal to the
publication’s audience

While a person’s taste in music is subjective,
your music must catch a blogger’s attention.
It has to be edgy, catchy, or unique. A
blogger will not write about you if he or she
doesn’t think the publication’s audience
would like your music. Test your music on
your target audience and industry
professionals to find one good single you can
promote that will grab the media’s
attention.

2 You don’t have a story

Being an emerging artist with a hot new
single is not a story. There are thousands of
artists releasing new music every day.
bloggers want to tell an interesting story
that their audience would want to read. Tell
the story behind your music. Maybe you
have a special creative process or a
connection to a mainstream artist. Think of
unique angles to tell your story, and include
it in your pitch.


3 You did not work with a good producer

You always have to work with a good
producer to ensure u have a good sound,
because no blogger will like to present to his
audience a song that is not well mix &
masterd.



4 Your pitch was bad

It’s not enough to have a story. You must
have a good story. Your story must be
newsworthy and relevant to an outlet’s
audience. A good pitch is also not self-
centered. The media is not there to promote
your music; their obligation is to their
audience. Before you send your pitch to the
media, ask yourself, “Who cares?” If you
cannot answer this question, go back to the
drawing board and craft a better pitch.


5 You need new press photos

Do selfies taken with your smartphone really
show who you are as artist? Your image
matters. Get quality high-res photos to build
your image and submit to a blogger.



6 You’re using old material

Your music from your last EP or mixtape is
old news. a blogger want to report on new
music. Record fresh material, build a good
story around it, and pitch that.


7. You haven’t developed any relationships


While you may not be able to afford a
publicist who has great relationships with
editors, you can build relationships on your
own. Read and study their material to see
what kind of music stories they like to tell.
Follow them on social media and interact
with them. If you take the time to build
relationships, editors will be more likely to
feature you.

To get good publicity for your music, brands &
products Follow me now on Twitter @Sprin_D
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