Nigerian born shoe designer, Shola Yusuf arrived in the U.S. in 1989 with only $100 in her pocket. She worked her way through pharmacy school and continued to work at a breakneck pace to support herself and her daughter and to one day realize a dream of owning her own business.
Shola’s designs are beautifully shaped, elegant and quite well-made in vivid hues and luxury materials (some with patterns) adding to their appeal.
Take a bold step with Shola Designs and you’ll find the latest, newest, freshest styles of their shoes in a wide variety of heels, pumps, flats, wedges and accessories. Get to know more about the designer in the interview below.


So what is your name? and your design/line name?
Shola: My name is Shola Yusuf and my line is SHOLA DESIGNS


Give us a little background, how did you get into starting a shoe line?
Shola: In 2009, I was in a near fatal accident in New York City on my way to a party in which I broke my femur (the longest bone in the body). I was wearing my first pair of Christian Louboutin shoes and the first thing I asked the emergency medical personnel was the whereabouts of my favorite pair of shoes because after the accident, the shoes came off my feet. I was more worried about my shoes than my broken leg! I was in therapy for 6 months after the accident.
The shoes are what motivated me to actually walk again because I couldn’t imagine never being able to wear my high heels! At this moment, my life calling and passion became clear to me. I would build my pharmacies and also design objects I wanted for myself…starting with shoes!


What lead you to beginning to work with shoes?
Shola: Art and Fashion have always been a driving force in my life. I grew up with a mother who sold luxurious fabrics and was also a fashionista! She would take yearly vacations to Italy and Paris to buy enough shoes, clothes and bags to last her till the next vacation. She never wore the same outfit including shoes and bags twice. It follows that from a young age, I was always interested in dressing well.



Where do you draw your inspiration from when creating designs?
Shola: I have always been inspired by colors. Travelling the world also provides some exposure and awareness of one’s environment. Sometimes inspiration could come from friends, family, culture, magazines or walking down the street. Wherever it comes from, it takes you to where you need to go or places you didn’t even know you needed to go.


What is the process in creating these shoes?
Shola: First you have to be inspired by something, and then you communicate your vision to your team who will create the design. Simply put;

Take your design / drawing to a shoe factory to create a prototype of each style.

Handpick/select your materials for your prototype based on the style of the shoe.

Once you approved the prototype then you can go into full production. This process can take anywhere from 3- 6 months with multiple trips to the factory.


Who do you envision wearing your shoes? Do you think about this when you work on designs?
Shola: A smart and sophisticated shopper who wants to feel as good as she looks.



What are some new shoe designs you are working on, what are your plans for the coming future?
Shola: I am currently working on a Men’s collection.


Tell us specifically about the designs featured in this photo shoot?
Shola: The designs featured in this photo-shoot are from my “SAN MARINO COLLECTION”. They are stylish, elegant and comfortable. They are all handcrafted and made mostly with vibrant metallic Italian leather. Every single one of the designs is inspired by friends and fashion associates. I have named each style after them. For example, a shoe is named after a friend “Sandra” who described her personality to be confident, driven and supportive.



You’ve lived in United States for most of your life, why are you now considering the African Market?
Shola: Although SHOLA designs is thriving in the US, I strongly feel its time to get back to my roots. Africans – especially Nigerians have always been a fashion conscious and savvy nation. How better to join in promoting the African fashion revolution than to be at the heart of it?



Do you have a retail location/online store? if not how can we access the line?
Shola: We are currently looking for retailers all over Africa. If you are interested, you can call this number +2348023659126 or send an email to
Bisola@sholadesigns.com
Website: http://www.sholadesigns.com/
Instagram: @sholadesigns_africa
Twitter: @sholadesigns

https://www.bellanaija.com/2016/06/us-based-nigerian-shoe-designer-shola-yusuf-talks-expansion-into-the-african-market-much-more/

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why don't u just comeback home instead and start a company and employ people

Truly handwork and hardwork pays!

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Boring

Kilode with the lady in the 4th pishure?? I think say na shoe them dey display, na e danger wan almost show. This early sunday morning The devil is a liar. Make I go prepare church

Looks like a paid ad.
So, which one of the above is the Shola, the old woman in the first picture or the doll in the last one?

Name checked. Where are the people from the land of the crashing sun?

Nutase:
Boring

We know where u from, hater.

I noticed the NAME.



I wasn't disappointed. She is a sister from the WEST SIDE; the BEST SIDE

Not a good idea in this government

Frustration will chase you back

Kuku stay where u are!

You go fear, fear.

CzarRex:
why don't u just comeback home instead and start a company and employ people

Many local companies are folding up, a lot of foreign ones are leaving Nigeria, and u r telling her to come home and set up a company?, guy u funny.

Nutase:
Boring

Somebody's success story boring?

Africans!

Please come and rescue us from our Aba brothers ooo

Space booked

Nutase:
Boring

Sista u niid God ooo, dnt ve drug for ur boredom.

solid3:


We know where u from, hater.

Tribalism is worse than Ebola. See your doctor please.

francisbarrack:


Sista u niid God ooo, dnt ve drug for ur boredom.

Seun and lalasticlala have not been of much help o.

solid3:
Name checked. Where are the people from the land of the crashing sun?

change u ways. Its not good for one Nigeria.

datola:


Somebody's success story boring?

Africans!

you need panadol.

H

K

oo

CzarRex:
why don't u just comeback home instead and start a company and employ people

Bruh! Aba boys are already making fake shoes of those in picture......make she just stay jeje for dere o.....Or yu ne hear Pirated Shoe bfr?

God bless you sola..

These are d kind of ladies we want, hardworking with sense of self worth.. Not those who feel unnecessarily important over nothing, wasting their youthful years for cheap online fame.

Nutase:
Boring

why won't it boring, when she's no lazy like you.

Another Omo Oduduwa making Naija proud.

Thank you for not being a cocaine carrying dude, soiling our good name and image of our country; and for not giving the foreign authorities the opportunity to either behead you or throw you into prison forever.