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A Movie Premiere Is A Movie Premiere, Whether In Beverly Hills Or In Lagos - TV/Movies - Nairaland

Nairaland Forum / Entertainment / TV/Movies / A Movie Premiere Is A Movie Premiere, Whether In Beverly Hills Or In Lagos (707 Views)

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A Movie Premiere Is A Movie Premiere, Whether In Beverly Hills Or In Lagos by Orikinla(m): 12:20pm On Jul 23, 2016
A legendary American actor said, " A movie premiere is a movie premiere, whether in Beverly Hills, California or in Lagos, Nigeria. "
He was here in Lagos for the African premiere of his film..
Do you know his name?

This fact and other facts of Nigerian cinema can bring one million Nigerians to the cinemas every year.

We are installing new cinemas in shopping malls, but are we building audiences for Nigerian cinemas?

When you bring hundreds of secondary school children to watch  films at the cinemas gratis, you are building the future audiences of movie goers.

Why do millions of Nigerians spend more hours at viewing centers to watch English Premier league matches and European Championships till late hours of the night, but don't do so at the cinemas in the shopping malls?

Will they pay to watch music videos and movies at the thousands of viewing centers in their neighbourhoods from where they can walk back to their homes?

Can millions of users of the popular Afrinolly app on GSM networks also go and watch the movies on the big screen?

Going to the movies is a time proven social function for building human relationships. That is why the widespread popularity of mobile communication and social media networks has not stopped millions of people from going to thousands of movie theaters in America, the UK, China, Japan, Mexico, India, France and other countries.

The experience of going to the cinema is a different romance from viewing a movie on a smartphone, tablet or laptop.

Opportunities and Possibilities of the Future of the Nigerian Film Industry

~ By Ekenyerengozi Michael Chima, Publisher/Editor of NOLLYWOOD MIRROR® Series and Nigeria's leading film writer on Indiewire, Michael Chima Ekenyerengozi | IndieWire
http://www.indiewire.com/author/michael-chima-ekenyerengozi/, and a  member of the Digital Cinema Society, http://www.digitalcinemasociety.org/digital-cinema-society.

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