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YAHOO Has Been Sold;end Of An Era. by Profayo: 5:47pm On Jul 25, 2016
Verizon has agreed to pay $4.83 billion for Yahoo ( , Tech30 ), the companies said before markets opened Monday.
The sale completes Yahoo's evolution from influential search pioneer and web portal juggernaut to, in the end, a once-dominant brand that
lost its way.
Parties as diverse as Warren Buffett and The Daily Mail were interested in buying Yahoo. But after a sale process that dragged on for
months, Verizon ( , Tech30 ), long viewed as the frontrunner, is walking away with Yahoo's more than one billion monthly active users.
Current Yahoo shareholders will keep the company's lucrative investments in Chinese e-commerce giant Alibaba and Yahoo Japan. They will
be spun into a separate, yet-to-be-named, publicly traded company. The deal also excludes some patents and Yahoo's cash.
The Verizon deal must be approved by regulators and is expected to be finalized in the first quarter of 2017.
The sale puts an end to Yahoo's 21-year history as an independent company. Yahoo will now be integrated with Verizon-owned AOL under
Marni Walden, an executive vice president at the telecom company.
It also ends a turnaround effort by Marissa Mayer, who joined Yahoo four years ago and promised to revitalize the company. Verizon and
Yahoo have not commented on who will lead Yahoo once the deal is complete.
It's unclear what Mayer will do after the deal closes. A spokesman for Yahoo said it's "too early to say" whether she will stay on as CEO,
accept a new role at Verizon, or step aside. Meanwhile, Mayer says she will stay on to see Yahoo through its transition.
"For me personally, I'm planning to stay," Mayer wrote Monday in a memo to employees posted on Tumblr. "I love Yahoo, and I believe in
all of you. It's important to me to see Yahoo into its next chapter."

On a conference call with analysts after the announcement, Mayer repeated that line before adding, "A lot of the integration discussions are
still ahead of us."
Mayer also tried to frame the deal in a positive light on the call. She touted Verizon's potential to "accelerate our revenue stream in digital
advertising" and repeatedly said she was "excited" for the future.
Tim Armstrong, the CEO of Verizon-owned AOL, said he has "enormous respect for what Yahoo has accomplished" and that integrating the
two former internet powerhouses will "create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for
advertisers and publishers."
Mayer, like Armstrong, previously worked at Google ( ) before taking over the top spot at Yahoo in 2012. She invested heavily in
improving Yahoo's mobile products, expanding its audience through the acquisition of Tumblr and doubling down on premium media
content. She brought in TV journalist Katie Couric as Yahoo's "global anchor."
But Mayer struggled to slow Yahoo's overall ad sales decline.
After reporting earnings last week, Mayer made what may have been her final case to investors and the public that she worked to "create a
better Yahoo."
But the sale price suggests that Yahoo's glory days ended long ago. In 2008, for example, Microsoft ( , Tech30 ) was willing to pay
more than $45 billion for Yahoo, an offer that was rebuffed by cofounder Jerry Yang.
Yahoo was synonymous with the Internet itself in the late '90s. But for Verizon, the deal is about more than just nostalgia. The telecom
company has invested in digital content and advertising in recent years, buying AOL and the Huffington Post.
Investors were less than thrilled. Shares of Yahoo were down nearly 2% Monday morning.


http://money.cnn.com/2016/07/25/technology/yahoo-verizon-deal-sale/index.html
Re: YAHOO Has Been Sold;end Of An Era. by Ewizard(m): 5:51pm On Jul 25, 2016
$4.83billa.

Choi.. See money! kiss
Re: YAHOO Has Been Sold;end Of An Era. by Emary(f): 1:02pm On Jul 26, 2016
It's a very poor deal for an industry giant like Yahoo. Poor management and failure to change with the times brought about the downfall of an empire.

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