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FACT-CHECK: Some Goods Are Cheaper In Local Markets Than In Shoprite – SEE LIST by OwoLee(m): 3:21pm On Jul 28, 2016 |
Shoprite, a popular South-African-owned retail chain, lays claim to offering variety of food products, household goods, and small appliances at “lowest possible prices.” On its website, fliers and other advertising products, the store likes to underline low, lower or lowest prices as its unique selling point. But, is this always true? Not exactly. PREMIUM TIMES’ checks in some local markets in Abuja showed that some goods are actually cheaper in those markets than in Shoprite. The store, which is hugely popular in South Africa, opened its first Nigerian outlet in Lagos, the country’s commercial capital, in December 2005 and has gone on to open additional 17 stores in Abuja, Nigeria’s capital, and seven other states. The business, owned by Christoffel Wiese, a South African billionaire, has taken over the Nigerian retail market, making a killing off the country’s populace, who flock to its outlets to purchase both food and household items, often ignoring local markets closest to them. A lot of Nigerians believe Shoprite prices are the lowest when it comes to groceries and household goods. PREMIUM TIMES’ Business Review wanted to check whether this is true. So, on Wednesday, July 13 and on Friday, July 15, 2016, we hit the road, visiting the Shoprite outlet in the Central Business District (close to Sheraton Hotels), Nyanya main market, about 20 minutes from the city centre, and Wuse market in the centre of the city.We randomly chose 30 goods and compared prices in Shoprite and in the two Abuja markets. The differences are clear – Shoprite prices are higher than those of retailers in the two other markets we visited. We also observe a trick by Shoprite. Its prices are never in whole numbers, always one kobo less. For instance Titus Sardine goes for N199.99, leaving a change of one kobo for the buyer. That one kobo is useless, as it cannot be used for any other purchase. Due to inflation and the dwindling value of the naira, coins have lost their relevance in the Nigerian marketplace. See table for comparison of prices: Item Shoprite Wuse Market Nyanya Market 2kg Custard Powder N884.99 N700 N700 Titus Sardine N199.99 N170 N150 A crate of eggs N1149.99 N850 N800 Smallest Hollandia Evap N159.99 N70 N60 500ml Plastic Fayrouz N154.99 N150 N150 1kg green beans N719.99 N600 N400 350g Nasco cornflakes N519.99 N500 N500 285g Heinz salad cream N549.99 N450 N450 300g Ketchup N429.99 N350 N350 415g Baked beans N299.99 N270 N250 Head of Lettuce N179.99 N160 N150 1kg Ponmo N1185 N850 N750 1kg Avocado pear N759.99 N730 N700 210g Gino tin tomatoes N239.99 N200 N160 340g Corned beef N1339.99 N1200 N950 3 litres Vegetable oil N1764.99 N1600 N1550 750ml Vegetable oil N639.99 N600 N600 1 litre Unsweetened Yoghurt drink N929.99 N900 N800 Sandwich toaster N3499.99 N3400 N3000 400ml Five alive pulpy N149.99 N140 N120 250ml Chi Happy hour N54.99 N50 N50 330ml Amstel malta N109 N100 N100 500g Dangote Sugar N179.99 N160 N150 Redbull N324.99 N300 N300 300ml Lucozade N209.99 N200 N180 Frozen chicken N1443.99 N1200 N1200 250g Moi Margarine N354.99 N350 N300 450g Blueband margarine N359.99 N330 N300 21g Beloxxi crackers biscuit N14.99 N10 N10 1 litre Five Alive N279.99 N250 N200 |
Re: FACT-CHECK: Some Goods Are Cheaper In Local Markets Than In Shoprite – SEE LIST by saintikechi(m): 3:33pm On Jul 28, 2016 |
Some people prefer oyinbo supermarket nah.... Me i prefer local markets, cos the individuals selling there needs our patronage and they are real nigerians. |
Re: FACT-CHECK: Some Goods Are Cheaper In Local Markets Than In Shoprite – SEE LIST by oglalasioux(m): 3:40pm On Jul 28, 2016 |
When you add these to the nyanya and wuse market prices I think it'll come to par. 1. Parking space. 2. Air-conditioning. 3. Photo background. 4. Swag. 5. Shoprite bag (proof to your neighbours that you actually shop there). 1 Like |
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