Branding your business...part 2

Creating a brand for your company requires careful planning and creativity. Who knows – your organization may be the next icon of recognition for your particular products or services. Let me give you a very funny example; In Nigeria, do you many people don’t know gala is a particular brand of beef roll in Nigeria. If they want to buy a beef roll even if it is not gala brand, they will say they want to buy gala whereas it could be meety or beefy (which are other brands of beef roll) they want. This is because gala has been the icon of recognition for beef roll. Same with seasoning – most people call all seasoning “maggi” whereas maggi is just a brand name. Most people call all “noodles” indomie whereas indomie is just a brand name. This is how much branding can have impact on your product.The following are what to consider when developing a brand...

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http://www.creativityworldsite.com/2016/07/branding-your-businesspart-2.html?m=1