Starting October 5, when you search for a specific app in the App Store, you may be confronted with ads for another app, Apple said on its website. This is part of Search Ads, a program that has been in beta for a few months but will finally make its way onto your iPhone or iPad .
The ad will appear at the top of the search result list, and have a blue indicator.
This gives app developers an easier way to get noticed. By buying an ad spot, developers will have their app appear at the top of the search results whenever someone searches for a similar type of app. This gives app authors direct access to prospective buyers who are looking for the same type of app.
How will you know an ad from a genuine result? Ads will get a www.thebiginfotoday..com

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