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Design Elements For A Family Business by Mist100: 6:18pm On Nov 15, 2016
When people come in contact with your business logo or materials, which feeling is evoked? If your business does not “endear them” at first contact, please go back to the drawing board. Consider these tips when carrying out business designs.

1. Few Words
: Don’t try to impress by being too wordy it will back fire. Fewer words are more effective than a lengthy sentence. Use FEW to say MORE. A recent campaign from a popular malt drink says “why add more?”

2. Color: Some people think the more colors the better some think. Black and white are basic colors and can be used for maximum effect if you know what to do. When your design exceeds 2 major colors you are already messing things up. One color design with different shades of same color is powerful. It focuses and calms the viewer of such material or user of a product/service

3. Space Topology: Imagine taking a picture of a Camel in the Sahara or a bird in clear skies, it stands out and symbolizes strength. Applying same, too many contacts in a space is counterproductive. Some add their gmail, yahoomail, airtel, glo, mtn, etisalat, facebook and instagram contacts. You really think a potential customer will try all these numbers and emails without getting frustrated after the first two? Add your two most important contacts. These should do.

4. Deliver on promise: Your product or service has to do what it is meant to do else you lose customers even if you obeyed all of the rules above. The most important design element is FUNCTIONABILITY. Repeat purchases are what actually drive profits not the first buy.

5. Simplicity: Your products/service shouldn’t be difficult to use. Customers should be able to find their way round it with minimal effort and time. Which would you prefer a modem with a long list of installation guide or one which tells you to just plug and play?


For example check https:///forms/mbPsBMhrXeVAptAh1 and use the service if you need it.
Re: Design Elements For A Family Business by Shevos2020(m): 12:41am On Sep 08, 2020
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