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At times getting traffic to your new blog is
no big deal. One-time traffic, I mean.
A single guest post on a power blog in your
niche can bring 1,000 new visitors to your
blog within three (3) days. A single helpful
post of yours that hits the Nairaland landing
page can produce 1,500 new visits inside
two (2) days. Furthermore, a single
Facebook or Twitter update containing a link
to your blog can produce more than 1,000
new visits within one week. It could be that
simple.

Additionally, paid promotions on Nairaland
and high-traffic blog in your niche can send
a great many new visitors to your blog.
Getting traffic could be that direct.
But the sad part is , such spikes in traffic
are usually short-lived. After only maybe a
couple days—or possibly a week at most—
the entire thing bites the dust down. And
your blog is back to its low-traffic self. Every
one of those thousands of new visitors have
arrived on your blog, read the stuff that
pulled in them, and left for good—always in
generally cases.

You don’t need that.

What you need is reliable traffic .
You need your blog to attract hundreds to
thousand of visits reliably—with minimal
effort on your part.

Well, the truth is, you can easily achieve that
by setting up what is called an “email
list” (additionally called mailing list or
newsletter) right from the begin.

An email list is basically an accumulation of
email. And by setting up one, you’ll have the
capacity to catch the email locations of
some of your visitor with the aim of
communicating with them and sending them
to your blog to read your subsequent posts.
So rather than attracting visitors and then
losing them forever, you’d have the capacity
to hold some of them with an email list.

Presently, let me bring a familiar example :
Keep in mind the first time you landed on my
blog, Gidiplanet? You loved the content, no
doubt. But it wasn’t because you loved the
content that make you visit my blog many
times after that. Thereby joining my email
list. If you hadn’t joined my list, You would
probably have forgotten about the blog by
now—simply like many other visitors who
didn’t try joining my list.


Furthermore, after joining my list, you begun
getting email notifications each time I
publish a new post on my blog. That way,
both my name also and that of my blog got
to be enrolled at the forefront of your
thoughts. You got to be more persuaded
about my skill. What’s more, you believed me
the more. Without my email list, I couldn’t
have accomplished all that.


How an email list functions

As I expressed before, an email list is simply
a collecting of email addresses. In any case,
gathering messages into your list isn’t as
basic as it sounds.

You have to set up a mailing list membership
frame through which intrigued guests will
willfully select into your mailing list. Take
note of that it is illicit to add individuals’
messages to your rundown without their
assent (that is spam!).

Presently, the huge challenge is that most
people will not readily give you their email
addresses, particularly now that spamming
is normal. Along these lines, basically setting
up a mailing list subscription form might not
be enough to convince people to opt in to
your list.

To defeat the challenge , you require to offer
what is called a “ethical bribe”. This is an
incentive that is attractive enough to compel
visitors to subscribe to your mailing list. It
could be a e-book or video containing
information that most of your visitors will
deem valuable and will be eager to have.

So, if you promise to deliver a free e- book
or e-course to anyone who subscribes to
your mailing list, numerous of your visitors
will be constrained to pick into your list
since they don’t need to pass up a great
opportunity for the freebie. In any case at
that point, your freebie must be extremely
convincing.

With time your email list will develop steadily
as more individuals pick in. The rate at
which new individuals will join your list relies
on upon your traffic volume and your ethical
bribe — how powerful it is.




7 Reasons why you should have an email list



1. Personal and private communication

Email permits you to arrive your message
directly into your subscribers inbox, without
any external factors limiting your reach.This
helps you to build a one-on-one relationship
with your supporters.

Your subscribers can read your message
secretly in light of the fact that it’s not on
an open divider or course of events. What’s
more, they can make inquiries specifically
with certainty. Many individuals are most
certainly not OK with making inquiries on
gatherings and web-based social media.


2. Targeted reipients

By subscribing to your mailing list, your
supporters have as of now demonstrated
their enthusiasm for learning more from you.
What’s more, they’ve given you the agree to
send them stuff.

This implies they will in all likelihood click to
peruse any email you send to them.
Furthermore, they will make any move ask —
whether it’s to peruse your most recent blog
entry or purchase an item or administration
that you suggest.

As you send increasingly messages to your
endorsers and study their criticism designs,
you’ll have the capacity to comprehend what
they like and convey a greater amount of it
to them.


3. Consistent and Repeat Traffic

Regardless of the possibility that you’re not
getting traffic from whatever other source,
your email list subscribers will always be
there to read your blog post. If you have a
mailing list of 2,000 subscribers, and each of
your messages get a 10% open rate, that
means about 200 subscribers will read your
email.

So , sending a message to such a list
notifying them of your new blog post will
drive 200 visitors to that blog post. What’s
more, that is cool. The more your
subscribers , the more traffic you’ll send to
your blog posts.

I understand that SEO , if done well, can
likewise bring traffic reliably. Yes, that true.
But most visitors won’t return again unless
you catch them with a mailing list. SEO bring
consistent traffic, but not repeat traffic—
which is what you need to build trust.

NOTE: Never expect 100% open rates for
your email. Some subscribers will just get
your ethical bribe and never read your
consequent messages. Some will read your
email at first, but will stop later.


4. Higher chance to being read

In terms of probability of being read, email
trumps social media and other blog
promotion methods . The average Facebook
or Twitter client gets several update day by
day, so chances are high that a message
sent to your followers on those channels will
get buried in the heap or pushed down the
feed even before they go to see it.

Not so with email. The normal email client
gets less 10 or less messages day by day. In
this way, your email will in all likelihood be
seen and perused.


5. Increased trust

Since email communication is one- on-one, it
helps you to build a relationship with your
subscribers quickly. The more they get
valuable email from you, the more they’ll
believe you. Also, what happens when you
succeed in building trust?
Whatever you offer available to be
purchased, sell like wild!


6. Automation

Virtually everything about managing a
mailing list is automated. You can
automatically deliver your free e- book or e-
course to another subscribers. You can send
an email to thousand of subscribers with the
click of a button. You can even
automatically add each subscribers name to
the email, so it appears to them as if you
mailed them personally . What’s more, you
can schedule series of email for future
delivery.


7. Security

An email list gives you peace of mind as a
netpreneur. For exmple, you lose your blog
to hackers or something turns out badly
somewhere else, you can rest assured that
you can always reach out to your
subscribers whenever you want. So, you can
keep speaking with them by means of email
until you get over the issue.




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