The Google Online Marketing Challenge is now open to all university students. Winners will have a chance to practicalise digital campaign and visit Google's head office in California.

The competition is open till 3:00AM PST – Pacific Standard Time (GMT-08:00) on the 31st of May, 2017.

Step 1: Registering for the Challenge. Professors register for the Challenge, verify their account and get approved by Google. Students form teams of 3-6 members and appoint a Team Captain. The Team Captain registers under the verified professor, who in turn confirms each student team by clicking a verification link sent via email after the team registers. See Registration for more information.

Step 2: Accessing Dashboard. Once the professor has received a notification email and has verified the student team, the Team Captain can access the team’s Student Dashboard with the Google account used during the initial registration. Next, the Team Captain can add required information to the dashboard, including the name and email address of all team members, move onto identifying the team’s competition partner and preparing the AdWords Pre-Campaign Report.

Step 3: Selecting a Business. All teams, along with the support of their professors, need to identify a client business or a non-profit organization. See Selecting a Business for more details.

Step 4: Learning about AdWords and the Client. We recommend reviewing the Digital Marketing Course and Educational Resources before getting started. Each student team needs to meet with their business or non-profit partner to determine their goals and to devise their online advertising strategy. The strategy will need to be outlined in the AdWords Pre-Campaign Report.

Read more https://pageone.ng/2017/03/15/google-online-marketing-challenge/

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