It is imperative that your business gets the kind of publicity and awareness that will bring target customers and clients to you. Marketing and advertising has gone way beyond what it used to be before. We are now in an era where information is the most important tool to do business. We are in an information-oriented dispensation, therefore, one trick to win customers, become an authority in your field, is to push out good information – information that will get people hooked. One way to pass across information is blogging. Blogging simply means consistently putting up content online, so as to get readers or followers. A blog could as well become a platform to advertise your products and services.

Here are some reasons why you should create a blog for your business:

Marketing

A blog for a business is a great marketing tool. With a blog, a business can begin to blog about their products and services. A business can use interesting content to create compelling experiences about a product or service. The business could use fiction, funny videos, comics to advertise something. As a business, frequent updating of the blog will attract new customers and clients. When readers see the great work being done, they will patronize you.The blog could be used to drive traffic to the business.

Information Dissemination

Most Companies and Organizations are beginning to go into Corporate Blogging. This way, they can write about happenings in their industries, they can introduce new products and services, they can also write about their own endeavors and successes, write about awards they’ve won, projects they’ve handled and the likes.

Feedback

Apart from being a platform for information dissemination, a blog can also serve as a platform for getting feedback from clients and customers. A blog could be used to engage customers, ask for their ideas and opinions, and get their feedback about products and services. On the blog also, interaction and engagement could be emphasized and leveraged on. If your business has a blog, you could run competitions, contest etc for your fans/customers. This will help create a strong bond between your business and your followers.

Crisis Management

At times, businesses get into messy issues. These times need to be handled well, accurate and timely information need to be sent out so as to stem the rise of grapevine. Perception is very important in the business world, and perception is formed from information gathered. Hence, in times of crisis, the blog serves as an official and proper way to pass information, explain things from the Organization’s point of view. With a blog, the Organization can then begin to push out materials, press releases, official statements that will help journalists and the general public understand the matter and form intelligent opinions.

Data Bank Building

Every business wants to have a list of potential clients and their details. A goal of any serious business is to have the contact details of potential clients in your industry, so that they can be marketed to. One way businesses have been achieving this is through blogging. With blogging, businesses can create content that will make the readers/followers hungry for more. This done, the readers are then led to fill an online form which tells them they can always get awesome content regularly, if they subscribe. This way, the details that were filled gets to the hands of the Organization, which can then use it for marketing, though subtle and covert marketing is what should be done.

It is highly imperative that a blog is created for your business. It is a very effective and inexpensive way to tell your story, pass information and market your products and services.



SOURCE: http://www.jamienaija.com/2017/03/reasons-why-you-should-create-blog-for.html

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