“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” –Victoria Edwards

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.” –Jordan Teicher

“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” –Cyrus Shepard

“Social may be sexy, but search still pays the bills.” –Tom Pick

“Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.” –Kathryn Aragon

“Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.” – Rand Fishkin

“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.” –Lee Odden

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” –Stoney deGeyter

“These days, a practitioner of search engine optimization is more of a content experience analyst who focuses on optimizing and deploying content across multiple devices and platforms. It’s all about building high-quality, useful, intent-based content for all stages of the buyer journey so as to be there in a consumer’s moment of need.” –Winston Burton

“SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.” –Jonathan Long

“The best place to hide a dead body is page two of Google.” –Source unknown

“Technical SEO is one of the factors driving improved conversions. Using long-tail keywords, easy URLs, meta descriptions and title tags improves visibility and therefore conversions.” –Sharon Hurley Hall

“You can’t fake it. To be quite blunt, search engines are getting smarter and smarter. Be genuine. Spending money to trick a search engine (buying links, keyword stuffing, link wheels, etc) will just be a waste. Focus on building a quality user experience instead.” –Neil Patel and Ritika Puri

“External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.” –Brandon Turner

“Meta descriptions are also important. They are a 160 character sales pitch for your page within search results. So, make each one as unique and persuasive as possible. “-Kristi Hines

“Creating evergreen content is a great strategy for improving search rankings, as well as making your site a more useful one. A piece of news will often do well in Google while it’s fresh topical, but will fade thereafter. It doesn’t deliver long-term traffic. However, a more useful article that contains valuable advice and insight will attract the kinds of links and engagement metrics that Google is looking for, and is more likely to perform well in the search rankings over a longer period of time.” –Graham Charlton

“SEO is a long-term investment, and every company needs to be prepared to invest in the work of SEO over the long term. Frequently publishing unique and valuable content is the first step, but the ongoing work of SEO will be continually promoting that content, building social media channels, and building the overall brand by developing relationships with reputable websites and blogs.” –Jayson DeMers

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.” –Matt McGee

“Look at what your competition is doing well, and determine where it is falling short, in order to gain a true understanding of your competitive landscape. This will help guide your content creation and optimization efforts.” –Jim Yu

“A regular site audit is an easy way of detecting such glaring gaps in your SEO and fixing them ASAP. If you haven’t been doing site audits so far, get into the habit now. Your site and its search visibility will thank you for it.” –Pratik Dholakiya

SOURCE: https://ozcontent.com/blog/52-nifty-seo-quotes-expand-grasp/