Source: https://www.todhost.com/blog/how-to-build-your-website-credibility.html

Web hosting is a service. One of its characteristics is impersonality. It is delivered through a medium that you cannot feel or touch. One way to judge its quality is the impression it sends about its credibility through a website that delivers the service.

Building website credibility starts with building customer confidence. This is the focus of this post - how to build the credibility of your website to increase its conversion, reduce bounce rate and reduce the number of people who turn away from your website.

Trust is everything for a website owner. When it comes to running a website, making sure that your audience trusts you and your brand is critical, and that’s where credibility comes in. After all, if visitors don’t find your site trustworthy, they’re likely to take their business elsewhere. They cannot see you to explain the quality of service, you cannot deliver the service personally and evem when you are known, they need to trust that you are the person communicating.

There are several ways to boost your site’s credibility, and fortunately, most of them happen to be easy to implement. For example, simply setting up an SSL certificate might be enough to increase your conversions. Customers trust websites that implement the SSL protocol than those who do not. So one way to build trust and credibility for your website is to implement SSL on your site.

It is quite easy to do this and in very simple steps, you can have SSL enabled on your website. All you will need to do is to order SSL and contact our customer support to do the rest for you. At Todhost, you can have your SSL enabled and installed on your hosting account for free. Just contact customer support after your order and we will take it from there.

Now, let us explore why website credibility is crucial for a successful website and how you can enhance yours.

Why Trust Matters for Ever Website

Trust and credibility are hard to quantify, but they’re vital for any website that hopes to succeed. For example, most people wouldn’t want to engage with a site that spreads misinformation or doesn’t handle data securely.

There are several ways credibility can benefit your site – here are some of the reasons you should be serious about your website credibility:

Higher conversion rates. If people trust you, they may be more willing to spend their money on your site. We live in a world where it has become increasingly difficult to trust people. Despite efforts of website hosting companies and domain managers to curtail internet fraud, there are still websites that are fraudulent and will continue to be difficult to detect. This has made people more skeptical and will want to be convinced that it is not out of place to do business on a particular website. If people can trust you, they will be willing to transact with you and so it is a good investment to build the trust of your website.
More sharing of content. Once you are trusted, the information you provide can always be taken to be true and shared with others. Users only tend to share content they consider reliable, which is where credibility comes in. Content sharing has a lot of positives. One of such positive value of content sharing is that it helps your Search Engine Optimization, SEO, efforts. The more people share the content from your website, the more links you get. The more links that come to your website, the more Google consider your website to be trusted and rewards you with better ranking.
Increased social endorsement. People are more likely to provide positive reviews and testimonials if a site seems credible. This is especially valuable, as lots of users rely on reviews and word of mouth to make their decisions about online purchases.
Trust builds referrals. When you are trusted, it is more likely to get referrals to your website.

As you can see above, there are key reasons why trust matters. With that in mind, let’s find out more about how to earn it!

How to Build Your Website Credibility

There are lots of ways a website can build up its credibility. For instance, a solid core strategy is to publish relevant valuable content over the long term in order to attract a captive audience. However, for this article, we’ll focus on methods that can be implemented quickly and deliver reliable results.

1. Obtain an SSL Certificate

Secure Sockets Layer (SSL) is a protocol that makes it possible for your browser and a server to establish a secure connection. To put it simply, this protocol keeps the information that your users share safe, which is paramount in today’s online landscape.

Read full blog post at: https://www.todhost.com/blog/how-to-build-your-website-credibility.html